Product Marketing Analyst

Description

• Be a self-starter & have the ability to take responsibility for key study/ program milestones with supervision

• Ability to work within a diverse (culturally functionally & geographically) environment

• Smart quick thinking analytical

• Expert in developing Microsoft PowerPoint presentations

• Solid understanding of Microsoft Office products including Excel Word and PowerPoint

Responsibilities

• Support product marketing initiatives as directed by the product marketing manager
• Develop persuasive effective and visually appealing presentations for various studies
• Proactively support ongoing profit improvement and complexity reduction efforts
• Lead or support special market or product studies as necessary
• Future vehicle product needs and customer requirements including use of Ford Global research tools
• Identifying regional markets where new products will be sold including the integration of regional market wants into program assumptions
• Assignments may include competitive analysis pricing analysis and drafting of market equation papers
• Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
• Support the product marketing manager in developing & obtaining consensus within Marketing and Sales
• Nameplate Brand Positioning: Target customers Product Benefits Personality/Image Pricing Strategy
• Detailed order guide with feature mixes by market
• Market equation development including market commitments to appropriate volume and revenue
• Responsible for being the single point of contact for mix rates volumes sales order guides and PDLs for the product

Qualifications

• A marketing or business degree is preferred (MBA preferred)
• 8 years in related area
• Marketing (product or consumer) experience is preferred

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1