Offline Marketing Lead (6 to 12 years of experience)

This role is with one of our portfolio company. Role & Responsibilities: - Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising. - Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans. - Ensure that all collaterals align with brand guidelines and effectively communicate value propositions. - Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives. - Responsible for planning and executing offline marketing activities within residential societies, apartment complexes, and gated communities to drive brand visibility, customer acquisition, and product trials. - Work closely with internal stakeholders to align marketing efforts with overall business objectives. - Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness. - Ensure timely delivery and alignment of these materials with broader marketing campaigns. - Monitor the performance and impact of media campaigns, ensuring timely execution and quality. - Maintain a content calendar aligned with brand goals, campaigns, and product launches. - Design and execute customer retention campaigns to increase brand loyalty. - Continuously experiment with creative marketing strategies to boost visibility and engagement. Requirements - Proven experience in offline marketing, with a minimum of 5 years in a similar role. - Exceptional written and verbal communication skills. - Strong understanding of brand marketing and community trends. - Creative thinking and problem-solving abilities.