Senior Public Relations Manager

Key Responsibilities:

• Serve as the primary contact for clients, building and maintaining strong relationships and understanding their business goals and industry landscape.

• Develop comprehensive PR strategies and plans that align with clients’ objectives, incorporating media relations, content creation, social media, and events.

• Lead and oversee the execution of PR campaigns, ensuring they are delivered on time, within budget, and to the highest quality standards.

• Manage and mentor a team of PR professionals, fostering a collaborative work environment and conducting performance reviews to support professional growth.

• Develop and maintain relationships with key media contacts and influencers, overseeing the creation and distribution of press releases and securing media coverage.

• Provide strategic guidance during PR crises, developing and implementing crisis communication plans as needed.

• Develop and manage budgets for PR campaigns, ensuring financial parameters are met and optimizing resources for maximum ROI.

• Identify and pursue opportunities for new business, preparing and delivering pitches and proposals to contribute to agency growth.

• Monitor, analyze, and report on the effectiveness of PR campaigns, using insights to refine strategies and improve results.

Qualifications:

• Bachelor's degree or Postgraduate qualification in Public Relations, Communications, Marketing, or a related field.
• 7–10 years of experience in Public Relations, preferably in an agency environment.
• Proven track record of securing media coverage in top-tier publications and trade media.
• Strong network of media contacts and a sound understanding of the PR landscape.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and content.
• Detail-oriented, well-organized, and capable of managing multiple projects simultaneously.
• Experience with PR tools and platforms will be an added advantage.