Talent.com
drishti ias
Marketing Executive - Prayagrajdrishti ias • Allahabad / Prayagraj, India
Marketing Executive - Prayagraj

Marketing Executive - Prayagraj

drishti ias • Allahabad / Prayagraj, India
8 days ago
Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

  • Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local

marketing activities.

  • Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
  • Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
  • Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
  • Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
  • Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
  • Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
  • Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

  • Bachelor's degree in Marketing, Management, or any related field (graduates with relevant

experience can apply).

  • Basic understanding of marketing activities, promotions, and event execution.
  • Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
  • Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
  • Good communication and interpersonal skills for student and vendor interaction.
  • Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM

tools.

  • Strong organization, follow-up, and reporting skills.
  • Ability to work independently with guidance from regional/head office teams.
  • Positive attitude, disciplined work ethic, and willingness to learn.
  • Behavioral skills: Teamwork, accountability, creativity, and time management.


Skills Required
Market Intelligence, event execution, Vendor Management, Social Media, Marketing Management

Create a job alert for this search

Marketing Executive - Prayagraj • Allahabad / Prayagraj, India

Similar jobs

Sales & Marketing Manager - Health & Beauty Industry - Inner CBD

Good People HR Pty LtdAU

Sales & Marketing Manager - Health & Beauty Industry - Inner CBD.Seeking: Sales & Marketing Manager.Location: South Eastern Suburbs (close to Berwick).Experience level: 5 - 10 years.Emp... Show more

Head of Sales & Marketing (Filled)

SECAAU

SECA  Australia’s trusted name in pipeline technology for over 50 years, is the leading supplier of advanced equipment for cleaning, testing, inspecting, and rehabilitating pipes, sewers, and drain... Show more

B2B Field Marketing Manager

MasterCardAU

Mastercard powers economies and empowers people in 200+ countries and territories worldwide.Together with our customers, we’re helping build a sustainable economy where everyone can prosper.We supp... Show more

Marketing Coordinator | 12 month Mat Leave Contract | Tullamarine

Good People HR Pty LtdAU

Marketing Coordinator | 12 month Mat Leave Contract | Tullamarine.Our Client is currently looking to fill a 12 month maternity leave position.We are seeking a Marketing Coordinator for their subsid... Show more

GSK Careers Fair - Forecasted 2023 Job Opportunities - Seeking Expressions of Interest

Good People HR Pty LtdAU

GSK Careers Fair - Forecasted 2023 Job Opportunities - Seeking Expressions of Interest.Hello from the team at Good People HR!.We’re seeking expressions of interest from GSK Employees interested in... Show more

Marketing Manager, ESPN- 12 mth contract

The Walt Disney Company (APAC)AU

ESPN is the world’s leading sports entertainment company, guided by its mission to serve sports fans.In Australia and New Zealand, ESPN operates the ESPN and ESPN2 channels, ESPN on Disney+ and a d... Show more

Expression of interest - Manager

Nous GroupAU

Join the Nous talent network! Would you like to be informed about upcoming opportunities?.Please register your interest and we will keep you in the loop.We’re always on the lookout for future Nouse... Show more

Account Executive

Edward JacobsAU

Their unwavering commitment to.With a legacy of trust spanning decades, they empower individuals and businesses to thrive in an ever-evolving landscape.Building and maintaining strong relationships... Show more

Sales Executive | Security Industry | South Eastern Location

Good People HR Pty LtdAU

Sales Executive | Security Industry | South Eastern Location.Are you passionate about helping others & driven by professional growth? Want to join a company that is also driven by its growth? J... Show more

Enterprise Account Executive

BLUEBIRD RECRUITMENTAU

Take a seed funded Australian AI ERP platform from founder-led pilot stage to a repeatable,.As the Founding Account Executive, you will be responsible.Our client exists to solve a hard, expensive p... Show more

Senior Account Executive

Edward JacobsAU

Their unwavering commitment to.With a legacy of trust spanning decades, they empower individuals and businesses to thrive in an ever-evolving landscape.Managing a portfolio of high-value clients,.L... Show more

Submit an Expression of Interest

Bush Heritage AustraliaAU

Register your interest with the form below and we'll email news of relevant vacancies.New jobs are also posted on Facebook or LinkedIn (follow us if you use these applications) and listed in our Bu... Show more

Marketing Manager - Automotive - Dandenong South - Australian Head Office

Good People HR Pty LtdAU

Marketing Manager - Automotive - Dandenong South - Australian Head Office.Marketing Manager - Automotive.Under the general direction of the COO the objective of this position is to take a leadershi... Show more

Merchandising - Expression Of Interest - 2026

StrikeforceAU

Competitive Hourly Rate & Km Allowance.FMCG / Retail Experience highly regarded.We are currently expanding our Successful Merchandising field teams and are looking passionate & talented ind... Show more

YATALA - MOBILE SERVICE TECHNICIAN

PIRTEKAU

Fitter / Mechanical Trade preferred.Experience in Hydraulics / Mechanical Background an Advantage.Permanent full-time position with endless opportunities in a new career.Currently living in / near ... Show more

Executive Assistant | Global Pharmaceutical Manufacturer | South Eastern Suburbs

Good People HR Pty LtdAU

Executive Assistant | Global Pharmaceutical Manufacturer | South Eastern Suburbs.Executive Assistant | Global Pharmaceutical Manufacturer | South Eastern Suburbs.Pharmaceutical (Good Job Security i... Show more

Expression of Interest

FAIR Consulting GroupAU

Here at FAIR, we are growing, and we are looking for passionate and collaborative technologists to join us on our exciting journey.We love to grow continuously and develop our team on the next step... Show more

Electrical Tradesperson

Webuild S.p.A.AU

Expression of Interest – Electricians | Join Project Ceres in Karratha (20:8 Roster).Be part of an iconic local project.Long-term project opportunities available  .Opportunity to work on a major in... Show more

Marketing Coordinator

Chilli GroupAU

Loves keeping a campaign on track from brief to delivery?.Thrives on being the organised heartbeat of a busy, talented team?.Wants to work with a diverse range of real clients on the beautiful Suns... Show more

CRM and DIGITAL MARKETING COORDINATOR

Good People HR Pty LtdAU

CRM and DIGITAL MARKETING COORDINATOR.First class training and career development opportunities.Our client is one of the most innovative and dynamic global brands looking for a highly motivated CRM... Show more