Talent.com
Indegene
Senior Digital Analyst - CampaignIndegene • Bengaluru / Bangalore, Hyderabad / Secunderabad, Telangana, Chennai
Senior Digital Analyst - Campaign

Senior Digital Analyst - Campaign

Indegene • Bengaluru / Bangalore, Hyderabad / Secunderabad, Telangana, Chennai
19 days ago
Job description
  • Perform deep-dive data analysis across campaign and web data taxonomy for multiple brands.
  • Define and maintain all data and reporting needs while ensuring adherence to best practices.
  • Collaborate with business teams to understand data requirements and deliver a clear, consistent vision of campaign and website tagging taxonomy.
  • Apply at least 3 years of hands-on experience in digital analytics and pharma-related business use cases.
  • Support digital analytics capabilities including dashboard creation and PowerPoint reporting across web experience, data privacy, and other digital tools.
  • Understand marketing data usage and provide actionable recommendations to improve data quality and utility.
  • Liaise daily with clients to understand both regular and ad hoc reporting and digital analytics needs.
  • Create functional and technical documentation such as BRD, DFD, FRD, TDD, and FIA.

Must Have:

  • Minimum 3 years of experience as a Digital Analyst with strong understanding of platforms like OneTrust, Google Analytics, and Salesforce Marketing Cloud.
  • Solid understanding of digital channels and marketing programs.
  • Experience with tools such as Claravine, Accutics, and CampTag.
  • Knowledge of the campaign lifecycle in the pharma domain including content production, approval, storage, and campaign deployment.
  • Proficiency in MS Office applications: Word, Excel, and PowerPoint.
  • Strong communication skills.
  • Functional understanding of BI tools and performance KPIs and KBQs.

Good to Have:

  • Basic understanding of web analytics and campaign taxonomy.
  • Familiarity with Agile methodology and project execution frameworks.
  • Experience working in an onshore-offshore delivery model across different time zones and cultures.
  • Strong data-driven analytical skills with ability to work with partial information and ambiguity while maintaining high performance standards.


Skills Required
Bi Tools, Digital Analytics, Salesforce Marketing Cloud, Google Analytics

Create a job alert for this search

Senior Digital Analyst - Campaign • Bengaluru / Bangalore, Hyderabad / Secunderabad, Telangana, Chennai

Similar jobs

Digital Mktg Advisory Analyst

AccentureHyderabad, IN

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Analyst Qualifications:Any Graduation Years of Experience:3 to 5 years Language - Ability:En... Show more

 • Promoted

senior analyst

Randstadhyderabad, IN

Key Responsibilities KEY RESPONSIBILITIES / DUTIES:To work on projects relating to day-to-day operations of Data Management to keep the data clean, consistent and streamlined.Assist project team me... Show more

 • Promoted

R&D Digital Platforms Asst Analyst

PepsicoHyderabad, Telangana, IN

Overview As a PD specification writer, the role requires ensuring that the necessary criteria and requirements in building the specification of ING and Non INGs (Excluding Packaging & Label) are me... Show more

 • Promoted

Delivery Operations Senior Analyst

AccentureHyderabad, IN

Skill required: Next Generation Customer Operations - Service Desk Non-Voice Support Designation: Delivery Operations Senior Analyst Qualifications:Any Graduation Years of Experience:5 to 8 years A... Show more

 • Promoted

Marketing Engagement

AccentureHyderabad, IN

Project Role : Marketing Engagement Project Role Description : Manage digital marketing programs, driving end to end outcomes and operations.Use interaction data, market tends and insights to guide... Show more

 • Promoted

Shared Services Analyst - Senior

FedExHyderabad, Telangāna, IN

Change Management Lead<br><p>Change Management Lead</p><p>Responsible for playing a pivotal role in change management that will drive the success of the company going forwar... Show more

senior specialist, digital marketing

Randstadhyderabad, IN

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.We understand the importance of a job in peoples lifes and we want to help them find work ... Show more

 • Promoted

Mobilization Specialist

AccentureHyderabad, IN

Skill required: NA - Project Management Office (PMO) Mobilization & Run Designation: Mobilization Specialist Qualifications:Any Graduation Years of Experience:7 to 11 years About Accenture Accentur... Show more

 • Promoted

Mobilization Senior Analyst

AccentureHyderabad, IN

Skill required: NA - Project Management Office (PMO) Mobilization & Run Designation: Mobilization Senior Analyst Qualifications:Any Graduation Years of Experience:5 to 7 years About Accenture Accen... Show more

 • Promoted

senior specialist, people analytics

Randstadhyderabad, IN

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.We understand the importance of a job in peoples lifes and we want to help them find work ... Show more