Campaign Manager

Role - Campaign Manager - WhatsApp

Location : Chennai

Job Description

We're hiring a WhatsApp Campaign Manager to take charge of our WhatsApp Business messaging for the LAP vertical — from planning through execution to results. This isn't about blasting out broadcasts; it's about using what we know about each customer/partner to have a relevant, well-timed conversation with them at scale. You'll sit at the crossroads of marketing, data, and product, turning behavioral and lifecycle signals into messages people want to read.

Roles & Responsibilities

• Handling the WhatsApp channel for LAP end to end — campaign calendar, targeting, creative briefs, execution, and post-campaign analysis.

• Build hyper-personalized campaigns using segmentation, behavioral triggers, and predictive/AI-driven recommendations, so every message feels individually written.

• Work closely with the CRM/Data team to build and maintain dynamic audience segments — RFM, lifecycle stage, propensity scores, churn risk, and so on.

• Set up trigger- and journey-based flows (welcome series, re-engagement, win-back) using tools like MoEngage, CleverTap, WebEngage, Netcore, Gupshup or similar CDP/MarTech platforms.

• Coordinate with the central marketing team on the WhatsApp Business API (WABA) relationship — template approvals, quality rating, opt-in/opt-out compliance.

• Run proper A/B and multivariate tests across messaging, creative, send-time and personalization levers, and turn what you learn into repeatable playbooks.

• Keep a close eye on the numbers — delivery rate, read rate, CTR, conversion, opt-out rate, cost per conversation — and bring insights back to stakeholders in a way they can act on.

• Partner with the content/creative team on copy, templates, and rich media (carousels, quick replies, CTA buttons) that stays true to brand voice.

• Make sure every campaign stays within WhatsApp's commerce policy, TRAI/DLT regulations and data privacy norms.

• Work with product and engineering on conversational flows, chatbot integrations and two-way messaging.

• Manage the campaign budget and keep optimizing cost-per-conversation and cost-per-conversion.

What We're Looking For

• 3–6 years in CRM, lifecycle, or performance marketing, including 1–2 years specifically on WhatsApp or messaging campaigns.

• A solid grasp of customer segmentation, personalization frameworks, and lifecycle marketing.

• Comfortable around data and able to read a dashboard and pull-out what matters.

• Real experience running and analysing A/B tests at scale

• Know-how on WhatsApp template categories, messaging windows, opt-in rules, and quality/compliance policies.

Interested candidate can share their resume to [HIDDEN TEXT].

Skills Required
Customer Segmentation, Crm