Company Description CocoCart&Cafe is an online destination specializing in imported chocolates from around the world, serving a wide range of tastes and preferences. The company acts as a gateway to premium, decadent chocolate experiences, ensuring customers can access their favorite brands regardless of origin. Deliveries are made using advanced cold storage containers so products arrive fresh and in perfect condition. CocoCart&Cafe is dedicated to making high-quality chocolate easily accessible and enjoyable for every customer.
Role Description The Marketing Manager is a full-time, hybrid role based in Mumbai, with flexibility for some work-from-home arrangements. This role is responsible for planning and executing marketing campaigns that drive brand awareness, online traffic, and in-store footfall for CocoCart&Cafe. Day-to-day tasks include developing and managing digital and offline marketing strategies, overseeing social media and email marketing, coordinating promotions and partnerships, and analyzing campaign performance to optimize results. The Marketing Manager will collaborate closely with sales, e-commerce, and operations teams to ensure consistent brand messaging and effective product positioning. The role also involves market research, budget management, and reporting on key performance metrics to leadership.
Qualifications
- Strong skills in marketing strategy, brand management, and campaign planning.
- Experience with digital marketing channels, including social media, email marketing, and online advertising.
- Ability to analyze marketing data, track performance metrics, and derive actionable insights.
- Experience in content creation and management, including copywriting and basic visual storytelling.
- Excellent communication, collaboration, and stakeholder management skills.
- Proven ability to manage multiple projects, timelines, and budgets in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or equivalent is an advantage.
- Previous experience in FMCG, retail, e-commerce, or food & beverage sectors is preferred.
- Comfort working in a hybrid setup in Mumbai, with readiness to visit stores or partners as needed.
Skills Required
Digital Marketing, Online Advertising, Content Creation, Budget Management, Campaign Planning, Copywriting, visual storytelling, Marketing Strategy, Email Marketing, Brand Management
