Visual Designer

2Base Technologies is building its marketing function from scratch, and this role makes it look like a company worth taking seriously.

We are a technology services company with over 16 years of delivery experience, working with mid-market and enterprise clients across the United States and the United Kingdom. Our work spans AI implementation, custom software development, legacy system modernisation, and operational transformation.

What This Role Exists to Do

Before a CTO reads a word of our content, they see the design. Before they trust the argument, they have already made a judgment about whether this company looks credible. This role owns that first impression — and then owns every asset that follows.

The visual function at 2Base is being built from the ground up. There is no brand system to inherit, no template library to use, and no consistent visual identity to maintain. What exists is a clear strategic direction, a defined audience of senior technology and operations leaders, and a marketing team building the content engine around it. Your job is to give that engine a visual identity it deserves.

The first 30 days of this role have one priority: build the brand system. Everything else — LinkedIn carousels, ad creatives, landing pages, presentation templates — is built from that foundation. A designer who wants to jump straight into production before the system exists is not the right fit.

This is not a creative agency role. The audience is sceptical, senior, and technically literate. Design that looks clever but reads as unclear, or that feels consumer-facing rather than professional, will not work with this ICP. Restraint, precision, and consistency matter more than visual novelty.

What You Will Own

• The 2Base visual brand system, including colour palette, typography, spacing, layout rules, and the documentation that makes it usable by the whole team
• All marketing and content visual assets, including LinkedIn carousels, single-image posts, social graphics, infographics, and diagrams
• Paid advertising creatives, including Google Display and LinkedIn Ads, designed to be tested and iterated
• Landing page visual design, including layout, components, and conversion-focused structure, handed to the development team for build
• Email visual templates, presentation templates, and sales deck templates
• A template library that enables other team members to produce on-brand assets independently
• Design consistency auditing, including periodic review of all published assets to ensure alignment with the brand system
• Secondary responsibility: light video editing and motion for social reels, YouTube, and website use, supporting other team members

What You Will Not Own

• What an asset communicates. The Content and Thought Leadership Specialist owns the message, argument, and information hierarchy. You may suggest improvements in structure, but content decisions remain with them
• Copywriting. The Content Specialist writes the words; you structure them visually
• Website development. You design the pages; the development team builds them
• Content strategy. You execute what is briefed, not decide what gets created
• Brand positioning. The Marketing Operating System defines how 2Base communicates; you interpret it visually

Experience

• Minimum 3 to 5 years in a B2B design role, preferably in technology, SaaS, or professional services
• Experience building a brand system or significantly evolving one, not just producing isolated assets
• Experience designing for LinkedIn, including carousel formats, document posts, and single-image feed content
• Experience creating paid ad creatives that have been executed, tested, and iterated
• Experience designing landing pages with an understanding of conversion principles
• Comfort with basic video editing for social and web content, including reels, short-form YouTube, and simple website assetsProficiency in Figma, which is non-negotiable, and Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, and After Effects

Design thinking

• Portfolio demonstrates restraint through clean, structured, and purposeful design
• Ability to explain the reasoning behind key design decisions
• Designs with a specific audience in mind, not for general appeal
• Strong understanding and consistent application of typography as a functional tool
• Ability to produce work that appears credible to a senior B2B audience at first glance

Mindset

• Able to work effectively from structured briefs
• Works at speed without compromising quality
• Treats design as a communication tool rather than purely creative expression
• Open to feedback and able to give it constructively

What We Are Not Looking For

• Portfolios dominated by consumer brands, lifestyle work, event design, or campaigns with no B2B relevance
• Designers who can describe visuals but cannot justify their decisions
• Candidates without experience building a brand system
• Designers who overcomplicate visuals with excessive fonts, colours, styles, or effects
• Candidates who require complete creative freedom and struggle with structured briefs

Benefits

A growth-driven environment with opportunities to lead, innovate, and upskill continuously.

Skills Required
Illustrator, After Effects, Adobe Creative Suite, Premiere Pro, Photoshop, Figma