SEO Manager

Summary :

We are seeking a dynamic individual to be part of our fast-paced growth across SEO, website experimentation, and personalization for our website. This role involves partnering closely with US-based web, demand generation, and content teams to transform the website into a measurable revenue driver. You will need 4 hours of daily overlap with US hours, Monday through Thursday.

Responsibilities :

- Own technical and on-page SEO: site architecture, indexation, schema, internal linking, and Core Web Vitals.

- Conduct keyword research, content gap analysis, and SERP intent mapping to support the content roadmap.

- Develop a CRO testing pipeline: hypothesis, design, ship, measure, and learn.

- Collaborate with growth and ABM teams on personalization for target accounts and personas.

- Report on organic performance, test outcomes, and pipeline impact in clear weekly and monthly cadences.

- Stay ahead of AEO and GEO shifts to ensure visibility in LLM-driven discovery, not just classic search.

- Coordinate with agencies, freelancers, and development partners as needed.

Requirements :

- 6 years in B2B SEO, web growth, or CRO, ideally in SaaS or cybersecurity.

- Hands-on expertise with Google Search Console, Ahrefs or SEMrush, Screaming Frog, or Looker Studio.

- Strong CRO background with A/B testing tools like Adobe Target, VWO, Optimizely, or Convert.

- Experience with targeting and personalization platforms such as Clay, 6sense, Demandbase, or Adobe Target.

- Working knowledge of HTML, CSS, and understanding of how JavaScript frameworks affect crawlability.

- Comfortable with Asana and/or Jira and sprint-based execution.

- Excellent written English and a documentation-first communication style.

- Demonstrated experience sustaining US overlap hours from India.

Preferred Skills:

- Exposure to modern AEO, GEO, or LLM-driven SEO strategies.

- Past experience in cybersecurity, data infrastructure, or enterprise SaaS.

(ref:hirist.tech)