Head of Marketing

We're Hiring!

Marketing Activation Manager

At Envu, we partner with our customers to design world-class, forward-thinking innovations that protect and enhance the health of environments around the world. We offer dedicated services in: Professional Pest Management, Forestry, Ornamentals, Golf, Industrial Vegetation Management, Lawn & Landscape, Mosquito Management, and Range & Pasture.

Envu brings together a broad range of perspectives to look beyond chemistry and dare to explore new paths forward. Guided by our inclusive culture, we embrace change and flexibility, tackling our customers' toughest challenges proactively, passionately and with an entrepreneurial spirit.

We pursue our ambitions collaboratively because we know that a unified and empowered team is an unstoppable force, allowing us to achieve our vision of healthy environments for everyone, everywhere. Join Us.

Envu is proud to be Great Place to Work Certified in the US, France, and India. (June 2025 - June 2026)

FUNCTION: Marketing

LOCATION: India

JOB TYPE: Permanent

JOB GRADE: 7

GET TO KNOW YOUR AREA:

• Lead assigned region(s) to deliver measurable success in their Marketing Activation initiatives
• Secure consistency in the activation strategy between Marketing Activation, Portfolio Management, and Brand & Strategy
• Ensure delivery of financial targets, including ROMI

YOUR MISSION WILL BE TO:

• Contribute to the central marketing campaign planning process (driven by Brand Strategy & Campaigns) and drive regional and country specific marketing campaign planning process, including development & execution
• Lead the development and implementation of the annual marketing activation/campaign plan following business, portfolio, and brand strategy
• Lead integration of customer input/segmentation into annual marketing campaign plans to maximize opportunities for customer acquisition, cross-sell/up-sell or retention
• Manage customer segmentation analyses to map out customer needs and buying processes to drive desired customer behavior changes
• Lead customer programs and strategic CRM to drive customer loyalty and growth
• Manage and steer the marketing budget allocated for activation initiatives, optimizing resources to achieve the financial objectives, return on marketing investment (ROMI) in particular
• Collaborate with other functions, e.g., Commercial Operations to achieve financial objectives
• Ensure the expected quality of the planned activation initiatives and monitor their performance
• Ensure alignment between campaign plan and portfolio management, considering new developments throughout product life cycles
• Guide the development of mid-term Go-To-Market/customer strategy for assigned region, including customer segmentation and prioritization, channel prioritization, and value proposition of offering
• Maintain strong relationships with internal and external stakeholders related to activation initiatives, such as services providers, partners, and suppliers
• Provide monthly steering/guidance on initiative objectives and tactics to leadership

KEY WORKING RELATIONSHIPS:

• Internal: Country commercial teams, Commercial Excellence, Brand Strategy, Marketing Activation Community.
• External: Partner research, promotional and marketing agencies, technical system partners

ARE YOU READY FOR THE ROLE

Main requirements:

• Academic degree in, e.g., business, social sciences, or psychology, preferably with MBA.
• 8+ years' experience in marketing or other relevant fields.
• Experience managing or directly influencing teams.
• Prior experience in technical or consumer markets, with an understanding of stakeholder needs.
• Strong analytical and business modelling skills.
• Aptitude to understand and create long-term strategic plans, including partnerships with product teams.
• Demonstrated problem solving skills necessary to anticipate, pre-empt and deal with volatile, rapidly changing market conditions.
• Entrepreneurial and hands-on working, willingness to drive the change and setup industry-first initiatives

Envu is committed to creating an inclusive environment for all employees and applicants, regardless of ethnicity, color, race, religion, origin, age, gender, gender identity or expression, sexual orientation, or other conditions. And all opportunities are open to people with disabilities.

By applying for this position, you agree that your personal data are going to be processed and recorded by Envu for recruitment purposes only. For candidates who are not selected for this position, personal data will be kept for a period of two years and then permanently deleted.

Skills Required
marketing activation , Business Modelling, Customer Segmentation, Crm