Designation: Brand & Content Writer
Location: Bengaluru KA
Experience: 4 years
About DrinkPrime:
DrinkPrime is one of Indias fastest-growing D2C brands backed by leading investors. We have reimagined drinking water an essential everyday category for urban India through technology product innovation and superior customer experience. With a strong growth trajectory and ambitious plans ahead this is an opportunity to join a category-defining company at an exciting stage of scale.
Job Summary:
Were looking for a Content Writer who can blend storytelling brand strategy and thought leadership to create compelling content across multiple formats and platforms including blogs websites landing pages emails and founder profiles.
Youll shape how DrinkPrime communicates with customers through website and landing page content build authority through insightful long-form content and help establish our founders as influential voices through strategic ghostwriting on platforms like LinkedIn. The ideal candidate is an exceptional writer who understands audience psychology can simplify complex ideas and knows how different content formats and platforms influence engagement and perception.
Roles & Responsibilities:
Content Writing
Create high-quality content across blogs website pages landing pages emails newsletters customer communications guides and video scripts.
Develop clear and compelling messaging that communicates customer value propositions and strengthens the DrinkPrime brand.
Conduct research on industry consumer and category trends to create insightful and credible content.
Incorporate SEO best practices into content to improve discoverability and organic growth.
Collaborate with marketing design product and SEO teams to develop content aligned with business goals.
Edit and proofread content to ensure clarity accuracy and consistency.
Founder Profiles
Develop and execute content strategies to build the personal brands of DrinkPrimes founders across LinkedIn PR and other relevant platforms.
Ghostwrite posts articles and opinion pieces in the founders distinct voices.
Understand platform dynamics content trends and audience behaviour to create content that drives engagement and credibility.
Analyse content performance and refine content themes formats and messaging over time.
Pre-requisites
4 years of experience in content writing brand writing journalism ghostwriting or a related field.
Strong writing and editing skills with the ability to adapt tone and style for different audiences and platforms.
Experience writing website landing page blog and thought leadership content.
Good understanding of SEO fundamentals and content optimisation.
Familiarity with LinkedIn content personal branding and thought leadership.
Strong research skills attention to detail and ability to manage multiple projects simultaneously.
Benefits
Work directly with experienced leaders to build a high-growth consumer brand
Freedom to experiment innovate and own projects end-to-end
Continuous learning and career development opportunities
Competitive compensation with comprehensive health benefits
Required Skills:
Brand content writing
Required Education:
MBA in Marketing or English or relevant field preferred.
Senior Writer Brand & Content • Bengaluru, Karnataka, India