We are looking for Area Sales Manager for General Trade (GT) role and candidates should have experience managing dealers distributors retailers etc.
Role : Area Sales Manager
Locations : Agra Rampur Saharanpur Bijnor Dehradun
Job Description:
1. Sales Strategy & Execution
* Target Achievement: Drive primary (bulk sales to distributors) and secondary (sales from distributors to retailers) volume targets.
* Market Expansion: Identify untapped markets and new business opportunities within the designated territory.
* Brand Visibility: Collaborate with the marketing team to launch regional campaigns trade promotions and point-of-sale (POS) displays.
2. Distribution & Channel Management
* Network Expansion: Appoint evaluate and manage distributors dealers and stockists to ensure consistent product availability.
* Channel Optimization: Secure placements across general trade modern trade and institutional channels like Hotels Restaurants and Cafes (HoReCa).
* Inventory Control: Optimize supply chain efficiency and ensure optimal inventory levels to prevent out-of-stocks or expiries.
3. Team Leadership & Coaching
* Field Management: Recruit train and mentor Territory Sales Executives and route-to-market teams.
* Performance Tracking: Conduct regular market visits and joint-calls with the sales team to coach them on pitching and closing deals.
4. Market Intelligence & Compliance
* Competitor Tracking: Conduct routine market visits to analyze competitor pricing schemes and consumer preferences.
* Regulatory Adherence: Ensure all regional sales operations comply with Food Safety and Standards Authority of India (FSSAI) guidelines and company policies. 5. Analytics & Reporting
* Data-Driven Insights: Utilize CRM platforms and business intelligence tools to map master data track route efficiency and analyze sales performance.
Reporting : Prepare and present weekly and monthly sales reports to regional or zonal heads to assess Return on Investment (ROI) on promotions.
Employment Type : Full Time
Experience: years
Vacancy: 1
Area Sales Manager • Dehradun, Uttarakhand, India
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