Head of General Trade (Sales Director)

About Loom Solar

Loom Solar is building Indias Smart Home Energy Company enabling every household to become energy independent through solar panels hybrid inverters lithium batteries and intelligent energy solutions.

We are looking for a visionary Head of General Trade (GT) to build Indias largest and most productive distribution network for residential solar and energy storage products.

This role is responsible for driving profitable growth through dealers distributors retailers electricians installers and channel partners across India.

Role Purpose

To build a high-performance General Trade organization capable of delivering sustainable profitable growth by expanding Loom Solars presence in every district town and city in India.

The Head of GT will create the sales strategy channel architecture operating rhythm people capability and execution discipline required to scale the business from thousands to tens of thousands of channel partners.

Key Responsibilities

1. Build Indias Strongest Distribution Network

• Develop and execute the national General Trade strategy.
  
• Expand dealer and distributor coverage across all states.
  
• Increase market penetration in Tier 2 Tier 3 and rural markets.
  
• Build district-wise expansion plans.
  
• Create a scalable channel development model.
  

2. Drive Sales Growth

Own national GT revenue and profitability.

Responsible for:

• Monthly sales targets
  
• Channel growth
  
• Category growth
  
• Product mix
  
• Market share
  
• Repeat business
  
• New customer acquisition
  

3. Distribution Expansion

Lead expansion of:

• Distributors
  
• Dealers
  
• Retailers
  
• Electricians
  
• Installers
  
• System Integrators
  

Create clear eligibility criteria onboarding SOPs and productivity benchmarks for every partner category.

4. Sales Leadership

Lead a nationwide sales organization including:

• Regional Sales Managers
  
• Zonal Managers
  
• Area Sales Managers
  
• Territory Sales Officers
  
• Business Development Managers
  

Build a culture of:

• Ownership
  
• Accountability
  
• Execution excellence
  
• Customer obsession
  
• Continuous learning
  

5. Channel Partner Development

Design programs for:

• Dealer profitability
  
• Distributor ROI
  
• Loyalty programs
  
• Partner certification
  
• Sales training
  
• Technical education
  
• Business growth workshops
  

Ensure partners become long-term business collaborators.

6. Sales Excellence

Establish world-class execution through:

• Daily sales reviews
  
• Weekly business reviews
  
• Monthly operating reviews
  
• Forecast accuracy
  
• CRM adoption
  
• Lead management
  
• Pipeline management
  
• Beat planning
  
• Territory management
  

7. Commercial Management

Own:

• Pricing discipline
  
• Trade schemes
  
• Incentive programs
  
• Credit management
  
• Collections
  
• Inventory health
  
• Distributor ROI
  
• Working capital efficiency
  

8. Cross-Functional Leadership

Collaborate with:

• Marketing
  
• Product Management
  
• Supply Chain
  
• Finance
  
• Manufacturing
  
• Service
  
• Digital
  
• HR
  

Ensure seamless execution from demand generation to customer satisfaction.

9. Market Intelligence

Continuously monitor:

• Competitor activities
  
• Pricing
  
• Product launches
  
• Consumer trends
  
• Channel feedback
  
• Policy changes
  
• Emerging opportunities
  

Translate insights into business action.

Key Performance Indicators (KPIs)

Business Growth

• Revenue achievement
  
• Volume growth
  
• Gross margin
  
• EBITDA contribution
  
• Market share
  
• Product category growth
  

Distribution

• Active distributors
  
• Active dealers
  
• New partner acquisition
  
• Geographic coverage
  
• Product availability
  
• Outlet productivity
  

Sales Productivity

• Sales per ASM
  
• Sales per distributor
  
• Sales per dealer
  
• Repeat purchase rate
  
• Lead conversion
  
• Average order value
  

Operational Excellence

• Forecast accuracy
  
• Inventory turnover
  
• Collection efficiency
  
• CRM adoption
  
• On-time order fulfillment
  

Customer & Partner Experience

• Dealer satisfaction score
  
• Distributor retention
  
• Service turnaround time
  
• Net Promoter Score (NPS)
  

Qualifications

• MBA from a reputed institute preferred.
  
• Bachelors degree in Engineering Business or Commerce.
  
• 1218 years of sales leadership experience.
  
• Minimum 5 years leading a national General Trade business.
  

Preferred Industry Experience

Experience in one or more of the following:

• Solar
  
• Electricals
  
• Consumer Durables
  
• Building Materials
  
• Batteries
  
• Inverters
  
• Home Appliances
  
• FMCG (GT)
  
• Paints
  
• Pipes
  
• Industrial Distribution
  

Requirements

Business Leadership

• P&L Management
  
• Business Strategy
  
• Distribution Management
  
• Revenue Growth
  
• Market Expansion
  
• Channel Sales
  

Sales Excellence

• General Trade
  
• Territory Planning
  
• Sales Forecasting
  
• CRM
  
• Negotiation
  
• Key Account Management
  
• Sales Coaching
  

Leadership

• Team Building
  
• Talent Development
  
• Change Management
  
• Performance Management
  
• Decision Making
  
• Stakeholder Management
  

Analytical Skills

• Sales Analytics
  
• Financial Analysis
  
• Market Intelligence
  
• Pricing Strategy
  
• ROI Analysis
  

Success Profile

The ideal candidate:

• Thinks like a CEO.
  
• Executes like a world-class Sales Director.
  
• Coaches like a mentor.
  
• Builds relationships like an entrepreneur.
  
• Uses data to make fast informed decisions.
  

Inspires teams to achieve ambitious goals.

Benefits

What we offer

1. Freedom : We allow you freedom to follow your passion

2. Opportunity to work with Indias fastest growing SMB Company

3. Regular Training of Professional Skills such as Leadership Problem Solving and Product offerings.

4. Multifold chances increase to build the career in Solar Energy Sector

5. Exponential Growth in Salary and other remuneration

6. Great learning curve and hand on experience with leadership team about solar in future

Required Skills:

Desired Candidate Profile Education / BE (Electrical Mechanical Civil Energy) MBA preferred Experience 1015 years experience in: o Solar EPC o Infrastructure o Electrical projects o Renewable energy business Minimum 5 years in leadership role handling P& Industry Experience Experience in companies like: Tata Power Solar Waaree Energies SolarSquare Loom Solar Adani Green Energy Vikram Solar Required Skills Business Skills P&L Management Strategic Planning Sales Leadership Contract Negotiation Channel Expansion Budgeting & Forecasting Technical Skills Solar EPC execution Rooftop & C&I solar systems Tendering & project costing Regulatory understanding CRM & ERP systems Leadership Skills Team Building Decision Making Cross-functional coordination Conflict Resolution Stakeholder Management

Employment Type : Full Time
Experience: years
Vacancy: 1