Area Sales Manager

Objective:

The incumbent will be responsible for driving sales and managing service operations within the assigned geographical areas. The role involves developing business strategies, leading a team of sales and service professionals, and ensuring customer satisfaction

Key Responsibilities :

Sales and Business Responsibilities:

• Achieve area sales targets by promoting bio-medical equipment and services to hospitals, diagnostic centers, and healthcare facilities.
• Develop and maintain strong relationships with key decision-makers (doctors, hospital administrators, procurement teams).
• Identify new business opportunities, expand market reach, and increase sales revenue.
• Conduct market research to understand competitor strategies and customer needs.
• Prepare and execute sales forecasts and strategic plans for the assigned area.
• Develop and execute regional sales strategies to meet and exceed targets.
• Enhance sales productivity by coaching and mentoring sales representatives.
• Conduct joint field visits with sales executives to engage with healthcare professionals and drive performance.

Customer Relationship Management and Sales/service Support :

• Develop new business channels aligned with Cyrix Healthcare's expansion strategies.
• Build and maintain strong relationships with hospitals, clinics, healthcare providers, and medical distributors.
• Work closely with the Territory Sales Manager and sales team to enhance customer satisfaction and long term retention.
• Ensure brand visibility and placement of medical products in key healthcare institutions.
• Ensure prompt after-sales service and support to maintain high customer satisfaction.
• Work closely with the service team to address technical issues and ensure proper maintenance of medical equipment.
• Resolve customer complaints and technical escalations in coordination with internal teams. Internal Responsibilities
• Prepare sales reports and provide market insights specific to the medical equipment industry.
• Conduct monthly team meetings to review sales performance, market trends, and set goals.
• Work with HR to recruit, train, and manage sales personnel specializing in medical equipment.
• Submit Monthly Review Meeting (MRM) and Management Information System (MIS) reports to the Sales and Ops Head.

Learning and Growth Responsibilities

• Provide ongoing training and development for the sales team on medical product knowledge and industry standards.
• Lead, train, and mentor a team of Sales Executives and Service Engineers.
• Monitor team performance and provide constructive feedback to improve productivity.
• Conduct regular sales meetings, training programs, and performance reviews.
• Encourage a customer-centric approach within the team.
• Foster a culture of continuous learning and professional development within the medical sales team.

Skills Required
Area Sales, Medical Equipment, Sales