Manager- Products Branch Banking

ROLE PURPOSE & OBJECTIVE

• Responsible for overall segment strategy including sales planning, product designing, strategic launch, training of sales force and monitoring of product performance
• Developing the customized product/proposition and continuously work on upgrading the same
• Regular product benchmarking with competition and strategy for product re-alignment
• Monitoring and managing the segment/product profitability
• Lead the cross functional team for technical and operational processes for successful launch of product
• Developing the detailed engagement plan for keeping the segment transactional
• Working with marketing for regular BTL activity and managing the complete product communication and life cycle

Business

• Own the business segment and ensure the branches achieve their budgeted numbers for that segment.
• Review the portfolio and increase the pocket share of customer
• Drive the engagement strategy and increase the number of product per customer

Customer

• Develop and implement suitable marketing/sales strategies to deepen customer relationships
• Ensure the process in place to resolve escalated customer queries/complaints within the prescribed TAT
• Train the sales team to improve the products knowledge, product per customers by additional cross sell and up sell of Ujjivan products to the existing customers.

Internal Process

• Continually scan the market to determine the market size and market penetration of the retail, liability products vis--vis competition; formulate strategies to leverage opportunities and mitigate risks
• Conduct continuous review process for maintaining the product profitability margin.
• Drive the campaigns across the cluster for respective retail liability products

Learning & Performance

• Ensure that the reports within the team maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations
• Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self and team members.

Skills Required
product strategy , Performance Analysis, Sales Enablement, Product Lifecycle Management