Description:
We are hiring a Director of Marketing and Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine. You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.
Essential Duties and Responsibilities:
- Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation.
- Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics.
- Drive performance marketing across Meta, Google, and additional channels to generate qualified solar leads at or below target CPL and CPS.
- Design, test, and optimize full funnels from ad to booked appointment, including landing pages, forms, routing, nurture flows, and remarketing.
- Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools so every dollar of spend is accountable.
- Collaborate with sales and operations leadership to define lead quality, refine targeting, and iterate quickly using sales feedback and close-rate data.
- Own the companys brand presence, including website, social channels, creative direction, and online reputation management.
- Evaluate, onboard, and manage external agencies and vendors while keeping core strategy and intelligence in-house.
- Develop playbooks, SOPs, dashboards, and repeatable systems to make marketing scalable and 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
- Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
- Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
- Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
- Deep analytical strengths - comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
- Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
- Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
- Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.
- Strong bias for execution, experimentation, and rapid iteration. You ship campaigns and take ownership of results.
- If you have a scaled up from a scratch would be a add on Competitive Compensation - Attractive salary package with performance-based incentives.
- Global Exposure - Direct collaboration with U.S. leadership and cross-border teams.
- Career Growth - Clear progression path toward senior leadership roles in a fast-scaling company.
- Impact-Driven Work - Be part of the renewable energy sector and contribute to sustainability.
- Professional Development - Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
- Collaborative Culture - Work with driven, talented peers in an inclusive and supportive environment.
- Work Stability & Vision - Join a company with strong long-term growth plans and a mission-driven culture.
- Leadership Autonomy - Freedom to design and execute operations strategies, with the trust of global leadership.
- Recognition & Rewards - Regular acknowledgment for high performance and impact delivered.
Lytegen - Director - Marketing & Growth - Solar Business - US Market • Mohali, India
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