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User Acquisition- Lead
User Acquisition- LeadMoonfrog Labs • Bangalore Urban, Karnataka, India
User Acquisition- Lead

User Acquisition- Lead

Moonfrog Labs • Bangalore Urban, Karnataka, India
1 day ago
Job description

About the role :

  • Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives
  • Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals
  • Foster an environment of constant innovation and experimentation by championing A / B testing, exploring new ad formats, and piloting novel engagement techniques
  • Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics
  • Spearhead the allocation and optimization of budgets for user acquisition campaigns, exercising fiscal prudence while maximizing return on ad spend
  • Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives
  • Manage and execute ASO strategy in sync with the paid media strategy to provide uniform onboarding experience to players
  • Use analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results
  • Collaborate with internal teams like data analytics, product and technology to design and measure tactical marketing campaigns
  • Lead a high-performing team responsible for campaign ideation, execution, optimization, and performance analysis
  • Collaborate with external partners, such as creative agencies, media buying agencies, and platform representatives
  • Stay abreast of industry trends, technological advancements, and regulatory changes that impact the paid social landscape
  • Experiment with new ad formats, targeting options, and features offered by social media platforms

Who you are :

  • Proven experience (8+ years) in developing and executing successful acquisition campaigns
  • Profound knowledge of ad platforms, advertising technologies, and emerging trends in the paid social media and programmatic landscape
  • Strong leadership acumen, with a track record of building and managing high-performing teams
  • Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders
  • Strategic mindset with the ability to synthesize complex information and drive initiatives aligned with overarching business goals
  • Technical understanding of MMP (mobile measurement platforms), SKAN, Google sandbox frameworks
  • Exceptional analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decisions
  • Demonstrated negotiation abilities for advertising placements and contracts
  • A robust portfolio of successful paid social campaigns demonstrating strategic thinking and tangible business impact
  • Even better if you have…

  • Experience leading App install paid media strategy in the gaming space
  • Led creative testing for ads on Ad platforms (Google Ad network, FB ad network, Unity, Ironsource etc), Social platforms (Twitter, Snapchat, and Facebook)
  • Led creative testing on Stores - Apple Appstore, Google Playstore
  • Run campaigns that include both brand and performance spend
  • Expertise in the programmatic space - DSP
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    Acquisition Lead • Bangalore Urban, Karnataka, India

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