Senior Salesforce Marketing Cloud Developer/Architect

Position : Senior Salesforce Marketing Cloud : 8-12+ Years

Location : Bangalore / Hyderabad

Employment Type : Full-Time

Work Mode : Remote

Notice Period : Immediate to 15 Days (Serving Notice)

Interview Mode : Virtual

About the Role :

Looking for a highly experienced Senior Salesforce Marketing Cloud Architect/Developer to design, develop, and implement enterprise-scale digital marketing solutions using Salesforce Marketing Cloud (SFMC). The ideal candidate will have extensive hands-on experience in solution architecture, customer journey design, automation, data management, and integrations, enabling organizations to deliver personalized, data-driven customer experiences across multiple channels.

This role requires a technical leader who can collaborate with business stakeholders, marketing teams, and development teams to architect scalable and high-performing Marketing Cloud solutions.

Key Responsibilities :

- Lead the architecture, design, development, and implementation of Salesforce Marketing Cloud solutions.

- Design scalable multi-channel customer engagement strategies using Email, SMS, Mobile, Push Notifications, and Journey Builder.

- Develop and maintain personalized customer journeys using Journey Builder.

- Build and optimize automation workflows using Automation Studio.

- Develop responsive email templates using HTML, CSS, and AMPscript.

- Design dynamic and personalized content using AMPscript, SSJS (Server-Side JavaScript), and Content Builder.

- Configure and manage Contact Builder, Data Extensions, and Audience Segmentation.

- Integrate Salesforce Marketing Cloud with Salesforce CRM, external applications, APIs, and third-party platforms.

- Implement data synchronization using Marketing Cloud Connect and REST/SOAP APIs.

- Develop SQL queries for data segmentation, reporting, and campaign optimization.

- Ensure marketing solutions follow Salesforce best practices, security standards, and governance policies.

- Support deployment, testing, troubleshooting, and production support activities.

- Mentor junior developers and provide technical leadership throughout project lifecycles.

- Collaborate with cross-functional teams to deliver enterprise marketing transformation initiatives.

Required Skills :

- 8-12+ years of IT experience with at least 5+ years of hands-on Salesforce Marketing Cloud experience.

- Strong expertise in :

1. Journey Builder

2. Automation Studio

3. Email Studio

4. Mobile Studio

5. Contact Builder

6. Content Builder

7. Audience Builder

- Strong experience with :

1. AMPscript

2. SQL

3. SSJS (Server-Side JavaScript)

4. HTML5 & CSS3

- Experience integrating Salesforce Marketing Cloud using :

1. REST APIs

2. SOAP APIs

3. Marketing Cloud Connect

- Experience with customer segmentation and campaign personalization.

- Knowledge of email deliverability best practices and subscriber management.

- Experience designing scalable enterprise marketing solutions.

- Strong debugging and troubleshooting skills.

Preferred Skills :

- Salesforce Marketing Cloud Personalization (Interaction Studio).

- Salesforce Data Cloud integration.

- Salesforce Sales Cloud and Service Cloud integration.

- Experience with Marketing Cloud Intelligence (Datorama).

- Knowledge of CRM Analytics and reporting.

- Experience with CI/CD, Git, and DevOps practices.

- Exposure to Agile/Scrum delivery methodologies.

- Experience working with global clients and enterprise :

- Preferred Salesforce Certifications :

1. Salesforce Marketing Cloud Email Specialist

2. Salesforce Marketing Cloud Administrator

3. Salesforce Marketing Cloud Developer

4. Salesforce Marketing Cloud Consultant

5. Salesforce Certified Application Architect (Preferred)

6. Salesforce Certified System Architect (Good to Have)

Educational Qualification :

- Bachelors degree in Computer Science, Information Technology, Engineering, or a related field.

(ref:hirist.tech)