Senior Media Buyer – Performance Marketing

Senior Media Buyer (Performance Marketing)

📍 Location: Mumbai

💼 Experience: 3+ Years

🕒 Employment Type: Full-time

About the Rol

eWe are looking for a highly analytical and execution-focused Senior Media Buyer to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients

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Key Responsibiliti

• esPlan, launch, manage, and optimize campaigns across Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X Ad
• s.Own campaign execution from setup to optimization, reporting, and scalin
• g.Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality check
• s.Monitor performance and optimize campaigns to improve KPIs such as CPA, ROAS, CTR, Conversion Rate, and Lead Qualit
• y.Implement and validate tracking through Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Trackin
• g.Troubleshoot campaign, tracking, and platform-related issue
• s.Ensure compliance with advertising policies and platform guideline
• s.Create and maintain reporting dashboards using Looker Studio, Excel, Google Sheets, or similar tool
• s.Analyze campaign performance and provide actionable recommendation
• s.Collaborate with creative, strategy, analytics, and account management team
• s.Present campaign performance insights and recommendations to stakeholders and client
• s.Stay updated with platform changes, ad products, and industry best practice

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Requireme

• nts3+ years of experience in Performance Marketing / Media Buyi
• ng.Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and X A
• ds.Expertise in audience targeting, bidding strategies, attribution models, and campaign optimizati
• on.Strong understanding of tracking, pixels, tags, conversion APIs, and analytics too
• ls.Experience creating reports and dashboar
• ds.Excellent analytical, troubleshooting, and problem-solving skil
• ls.Strong communication and stakeholder management abiliti
• es.High attention to detail and ability to manage multiple campaigns simultaneous

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