Digital Marketing Executive

Role & Responsibilities

Campaign Oversight & Execution:

• Digital Campaign Management
• Execute the annual digital marketing calendar in collaboration with brand team, creative team & external agencies
• Establish pre-campaign benchmarks for digital marketing campaigns, videos/animations, social media, etc.
• Design campaign briefs for the agencies
• Inform on micro-targeting and personalization of campaigns
• Co-create (with agency) A/B test plan & targets based on benchmarks
• Drive a KPI-driven approach in all digital marketing campaigns
• Coordinate with agency for creatives & media buying
• Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.)

Agency Collaboration:

• Work closely with external agencies to provide feedback on campaign strategies, assets, and performance
• Ensure campaigns are executed as per agreed timelines, quality standards, and objectives

Approval Management:

• Oversee the approval process for all digital assets (content, creatives, etc.)
• Ensure that all necessary sign-offs are obtained on time from all department heads
• Communicate feedback promptly to agencies

Quick Turnaround & Timely Deliverables:

• Maintain an efficient workflow by ensuring all assets and campaign materials are reviewed and approved quickly
• Ensure campaigns launch without delays

Brand & E-commerce Shoots:

• Coordinate brand and e-commerce shoots
• Ensure content aligns with marketing strategies and is ready for campaign use

Performance Monitoring & Reporting:

• Track and measure the performance of campaigns once live
• Work with agencies to gather insights and data
• Share regular updates with internal teams and stakeholders

Skills Required
Approval Management, Campaign Oversight & Execution, Digital Campaign Management, Performance Monitoring & Reporting, Quick Turnaround & Timely Deliverables