Sales Officer

Job Description (JD) Sales Officer

Position: Sales Officer

Industry: Edible Oil

Location: Mumbai, Maharashtra

Employment Type: Full-time

Experience Required: 3+ Years

About the Role

We are seeking a dynamic and result-oriented Sales Officer / Area Sales Manager to drive sales growth, expand market presence, and strengthen distributor and retailer relationships for our edible oil business in Mumbai and surrounding markets. The ideal candidate should have strong FMCG sales experience, market knowledge, and a proven track record of achieving sales targets.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets assigned for the territory.

Develop and execute sales strategies to increase market share and revenue.

Identify and onboard new distributors, wholesalers, and retail partners.

Expand product penetration across General Trade, Modern Trade, and Institutional channels.

Monitor competitor activities, pricing, promotions, and market trends.

Distributor & Channel Management

Manage and strengthen relationships with distributors and key customers.

Ensure distributor profitability and efficient stock management.

Monitor secondary sales and drive market activation programs.

Resolve distributor and customer concerns in a timely manner.

Market Execution

Ensure effective implementation of trade schemes, promotions, and marketing activities.

Conduct regular market visits to assess product availability, visibility, and merchandising standards.

Drive retailer engagement and increase outlet coverage.

Monitor product placement and branding activities in the market.

Reporting & Analysis

Prepare and submit daily, weekly, and monthly sales reports.

Analyze sales performance and recommend corrective actions where required.

Track collection status and ensure timely payments from channel partners.

Maintain accurate records of sales activities, customer interactions, and market intelligence.

Required Qualifications

Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.

Minimum 3 years of experience in FMCG sales, preferably in Edible Oil, Food Products, or Consumer Goods.

Strong understanding of distributor management and retail sales operations.

Proficiency in MS Excel and sales reporting tools.

Valid driving license and willingness to travel extensively within the assigned territory.

Key Skills

Sales & Negotiation

Distributor Management

Territory Management

Channel Sales

Retail & Trade Marketing

Market Development

Relationship Management

Communication & Presentation Skills

Analytical & Problem-Solving Skills

Team Handling (for Area Sales Manager role)

Preferred Experience

Experience in edible oil, food products, FMCG, or related consumer goods sectors.

Existing network of distributors and retailers in Mumbai market will be an added advantage.

Experience in handling sales targets, collections, and market expansion initiatives.

Key Performance Indicators (KPIs)

Achievement of sales targets

Distributor and retailer expansion

Secondary sales growth

Market share improvement

Collection efficiency

Outlet coverage and visibility enhancement

Customer satisfaction and retention