BTL Marketing Manager

Were Hiring: BTL Marketing Manager Organic Mandya
Are you passionate about building impactful on-ground brand experiences
Do you enjoy creating meaningful customer engagement through innovative
BTL strategies
If yes wed love to connect with you!
Position: BTL Marketing Manager
Location: Hyderabad
Experience: 4-8 years (FMCG/Retail preferred)
Key Responsibilities
* Plan and execute BTL campaigns in-store activations sampling and
events.
* Manage POS branding visual merchandising and retail-level
visibility.
* Coordinate with vendors/agencies for branding fabrication and event
execution.
* Lead field teams and promoters with clear briefing and performance
tracking.
* Analyse competition activities and market trends for continuous brand
improvement.
* Collaborate with Sales Operations and Product teams for seamless
delivery.
* Manage budgets and ensure strong ROI on all BTL initiatives.
* Prepare performance reports and insights for management.
What Were Looking For
* Strong experience in BTL/activation management (FMCG/Retail
preferred).
* Excellent vendor negotiation and on-ground execution skills.
* Ability to lead field teams and manage multiple projects.
* Creative agile and strong problem-solving abilities.
* Good communication and stakeholder management skills.
What Youll Gain
* Hands-on experience in building and executing high-impact BTL
strategies.
* Opportunity to work directly with leadership and influence brand
visibility.
* Exposure to end-to-end campaign management planning to execution.
* Learning across retail operations customer behaviour and market
dynamics.
* Ownership-driven environment with room for innovation and creative
ideas.
* Be part of a fast-growing organic FMCG brand making a positive
difference.
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Provident Fund

Required Skills:

AGILEBTL CampaignsPOS BrandingStore activities

Employment Type : Full Time
Experience: years
Vacancy: 1