Product Marketing Manager

Who we are

Artmac Soft is a technology consulting and service-oriented IT company dedicated to providing innovative technology solutions and services to customers.

Job Description:

Job Title : Product Marketing Manager

Job Type : Full-Time / Part-Time

Experience : 3 years

Location : Hyderabad Telangana

Responsibilities:

• Develop product positioning and messaging that clearly explains the value of our products.
• Understand customer pain points through customer research feedback and market analysis.
• Conduct competitor research and identify market trends.
• Create buyer personas and target customer profiles.
• Plan and support product launches and feature releases.
• Create sales enablement materials such as presentations battle cards case studies and product documents.
• Work closely with Product Managers to understand product features and communicate them effectively to customers.
• Partner with Sales and Marketing teams to improve product awareness and adoption.
• Track product performance and gather customer feedback for future improvements.

Must Have Experience:

• Product Positioning & Messaging
• Product Launches Market Research
• Competitive Analysis
• Customer Insights / Customer Research
• Sales Enablement
• Cross-functional collaboration with Product Sales and Marketing teams

Good to Have:

• Experience in SaaS Technology or B2B products
• Pricing and Packaging Strategy
• Customer Segmentation.

Qualification:

• Bachelors degree or equivalent combination of education and experience.

Employment Type : Full Time
Experience: years
Vacancy: 1