PRESCIENCE - Senior Business Analyst - Campaign & Market Analytics

Location : Bangalore (Hybrid).

Preference : Immediate Joiners / Serving Notice Period.

Key Responsibilities :

- Write and optimize complex SQL queries for large datasets.

- Perform deep-dive analysis on customer behavior, campaigns, and marketing performance.

- Translate business requirements into data-driven insights and recommendations.

- Build impactful dashboards and reports using Power BI / Excel.

- Work independently with minimal supervision and handle end-to-end analysis.

- Collaborate with stakeholders and clearly communicate findings.

Must-Have Skills :

- Strong expertise in SQL (advanced level).

- Proficiency in Python, Excel, and Power BI.

- Hands-on experience in Customer & Marketing Analytics.

- Prior Retail industry experience (mandatory).

- Experience in CRM & Loyalty domain.

- Background in Campaign Analytics.

What Were Looking For :

- Strong problem-solving and analytical mindset.

- Ability to convert data into actionable business insights.

- Excellent communication and stakeholder management skills.

- Self-driven and able to work with minimal guidance.

Good to Have :

- Experience in segmentation, personalization, or customer lifecycle analytics.

- Exposure to large-scale data environments.

Benefits :

- Competitive salary and performance-based bonuses.

- Comprehensive insurance plans.

- Collaborative and supportive work environment.

- Chance to learn and grow with a talented team.

- A positive and fun work environment.

(ref:hirist.tech)