Brand Manager

Responsibilities

• Develop and implement end-to-end brand campaigns for project launches

and brand-building initiatives.

• Translate project briefs into strong creative routes and supervise agency

execution across Print, TV, OOH, Digital, Radio, and BTL.

• Build differentiated brand positioning in new markets (e.g., Hyderabad,

Bangalore, Dubai).

• Lead ATL & BTL media planning in collaboration with internal teams and

media agencies.

• Work with in-house creative teams and external partners to ensure high-

impact creatives and timely rollouts.

• Own brand messaging, tonality, and consistency across platforms and

touchpoints.

• Track campaign performance, analyze insights, and optimize for impact and

ROI.

• Develop region-specific brand communication keeping in mind local

nuances and consumer behavior.

• Work with cross-functional teams (Sales, Digital, Research, Product) for

cohesive execution.

• Stay ahead of trends, competitors, and emerging platforms to keep

Casagrands communication fresh and effective.

Key Skills & Competencies

• Strong storytelling and communication skills.

• Experience in handling creative agencies and media planning.

• Deep understanding of consumer insights and market dynamics.

• Ability to convert business briefs into strong creative communication.

• High sense of aesthetics, attention to detail, and passion for branding.

• Comfort with fast-paced, high-pressure environments and multiple deadlines.

Skills Required
Market Resarch, Brand Marketing, Communication