Senior Manager/Associate Director - Digital Ad Sales

Job Title : Senior Manager / Associate Director - Digital Ad Sales

Location : Mumbai

Experience : 8 -12 Years

Role Overview :

We are looking for an experienced and result-oriented professional to drive Digital Ad Sales for Mumbai Tak (India Today Group) in the Mumbai market. The role involves driving advertising revenue through strategic partnerships, agency relationships, branded content solutions, and integrated media sales across Web, App, Video, and Social platforms.

The ideal candidate should have strong experience in digital media sales, agency handling, client acquisition, and revenue generation, with the ability to build long-term relationships with advertisers, media agencies, and key stakeholders.

Key Responsibilities :

- Drive digital advertising and branded content revenue across Mumbai market

- Build and maintain strong relationships with media agencies, advertisers, brand marketers, and corporate clients

- Generate new business opportunities through direct client acquisition and strategic partnerships

- Sell integrated advertising solutions across Web, App, Video, Social Media, Influencer Marketing, and branded content platforms

- Conceptualize and pitch innovative digital campaigns, branded content initiatives, and content-led marketing solutions

- Independently manage client meetings, presentations, negotiations, and deal closures

- Develop and grow key client accounts to drive recurring revenue and long-term partnerships

- Collaborate with internal content, strategy, creative, and production teams to deliver impactful campaigns

- Ensure smooth campaign execution, reporting, and client servicing

- Monitor market trends, competitor activities, and emerging opportunities within the digital advertising ecosystem

- Consistently achieve monthly, quarterly, and annual revenue targets

Key Requirements :

- 8 - 12 years of experience in Digital / Print / Radio Ad Sales / Branded Content Sales / Media Sales

- Strong understanding of digital advertising ecosystem including Display, Video, Native, Programmatic, Influencer Marketing, and Branded Content solutions

- Prior experience working with News & Media companies preferred

- Strong network with Mumbai-based media agencies, advertisers, and corporate clients

- Proven track record of driving large-scale revenue and closing high-value deals

- Experience in selling integrated digital and content-led solutions

- Excellent communication, presentation, negotiation, and stakeholder management skills

- Experience in Digital or TV media sales preferred

- Candidates from radio or print-only background will not be considered

Core Skills :

- Digital / Print / Radio Ad Sales

- Branded Content Sales

- Media Sales

- Revenue Generation

- Agency Relationship Management

- Client Acquisition & Key Account Management

- Business Development

- Proposal Development & Deal Closure

- Integrated Media Solutions

- Communication & Presentation Skills

Candidate Profile :

- Self-driven and highly target-oriented professional

- Strong ownership mindset with a proactive approach to business development

- Excellent networking and relationship-building skills

- Comfortable working in fast-paced, revenue-focused environments

- Strong commercial acumen and solution-selling capabilities

- Ability to independently manage large accounts and strategic client relationships

(ref:iimjobs.com)