Platform Specialist

Role Details:

• Develop and deliver digital online marketing strategy, working along with digital partners, social media, aggregators for campaigns to meet the business objectives of increasing traffic and driving conversions

• Plan and implement SEO initiatives along with continue monitoring of impact: - Content creation on non IndusInd platforms – blogs, forums, graphics & videos - Content enrichment on IndusInd platforms – website, respective acquisition portals

• Execute media campaigns that are aligned with business objectives across different channels: - Google – SEM, Discovery specifically targeting different audiences - Facebook / Instagram – Remarketing, Look-alike, fresh campaigns

• Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved

• Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup

• Proactively take corrective action basis data trends

• Ensure the Top Management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital banking

• Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products

• Prioritize initiatives/campaigns to deliver maximum impact

• Embed the digital knowhow and new age practices within the bank's ecosystem for innovative strategies and digital mind-set

• Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities

• Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives

• Innovate and present new marketing platforms and strategies

• Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Bank

• Ownership of improving Industry Recognition of Bank's digital marketing initiatives via Awards, Articles, Banking Events Participation, Seminars, etc

Essential requirement:

• Postgraduate degree (MBA or equivalent) from a reputed institution is preferred.

• 2-5 years of experience in Digital marketing, Social media and content marketing, SEO, digital campaigns

• Experience of managing digital marketing for a Bank/NBFC/Fintech will be a bonus

• Certifications in Digital Marketing, Google Analytics, and Social media marketing will also be an added advantage

Skills Required
Content Marketing, Google Adwords, Social Media Marketing, Google Analytics, Seo