Performance Marketing Manager -D2C Skincare Brand

JOB DESCRIPTION

Performance Marketing Manager at SEREKO D2C Skincare Brand

SEREKO is India’s 1st Psychodermatology brand that with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanning Topical Skincare products with complementing Nutraceuticals (supplements) to treat the skincare concerns instream along with providing surface solutions

Role Objective :

The Performance Marketing Manager will be responsible to create, execute, and manage paid acquisition campaigns

You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to booth growth.

Increase consumer outreach and convert the community into loyal consumers of the brand.

Key Responsibilities :

Creating and executing a strong performance marketing strategy & execution plan

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Implementing A / B testing and conversion rate optimization

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

Analyse and optimize campaign performance based on data-driven insight sand strategy using quantitative analysis.

Implementing marketing automation and lead generation strategies

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Staying updated with the latest performance marketing trends and technologies

Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Volume target setting and achievement for the brand’s website, while maintaining a healthy ROAS.

Qualification / Skills :

PQE : 5-7 years

Previous work experience in a quantitative marketing role managingstrategy and execution on social, search, or other performance-oriented channels.

In-platform executionexperience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

Deep understanding of data or data modelling and able to objectivelyidentify insights for sharing with stakeholders.

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

Outstanding presentation skills.

Excellent written and verbalcommunication skills.

Strong project management skills.

Critical thinker and creative.

Bachelor’s degree in Marketing or relevant field.

Strong product understanding of the Cosmetics / beauty, fashion and social trends

relevant for the business

Job Location : Noida, Sector 142

Note : Immediate joiner is additional advantage of candidate.