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Sales Officer - Institutional Sales (FMCG)

Sales Officer - Institutional Sales (FMCG)

Wholy | Purposeful Food Co.Bengaluru, Karnataka, India
20 hours ago
Job description

Job Title : Sales Officer – FMCG (Institutional Sales)

Location : [Bangalore]

Department : Sales & Distribution

Reports To : Area Sales Manager / Regional Sales Head

About the Role

We at Wholy are looking for a proactive and results-driven Sales Officer to expand our institutional sales in the FMCG segment. The role involves identifying, developing, and managing relationships with institutional clients such as hotels, corporates, canteens, schools, hospitals, and catering services to achieve sales and distribution objectives.

Key Responsibilities

1. Business Development

  • Identify and onboard new institutional clients (e.g., hotels, cafes, corporates, educational institutions, hospitals, government organizations).
  • Pitch and place the company’s products into relevant consumption points.
  • Negotiate trade terms, pricing, and credit as per company policy.

2. Relationship Management

  • Maintain strong, long-term relationships with procurement heads, purchase managers, and F&B teams.
  • Ensure timely order processing, delivery, and payment collection.
  • Handle client feedback and resolve issues promptly to ensure satisfaction.

    • 3. Sales Execution

  • Achieve monthly and quarterly institutional sales targets.
  • Track and report sales performance, customer pipeline, and market intelligence.
  • Conduct product sampling, demos, and participation in client events to drive trials.

    • 4. Coordination & Reporting

  • Coordinate with supply chain, accounts, and logistics teams for seamless fulfilment.
  • Submit periodic sales reports, competitor tracking, and market insights to management.

    • Key Requirements

  • Education : Graduate in Business / Marketing / Commerce (MBA preferred)
  • Experience : 2–3 years of experience in institutional or HORECA sales , preferably in FMCG (food & beverage category).
  • Skills :
  • Strong communication and negotiation abilities
  • Relationship-building and customer management
  • Self-motivated, target-driven, and organized
  • Good knowledge of local markets and institutional channels

    • Performance Metrics

  • New institutional accounts added
  • Volume & value achievement vs. targets
  • Repeat orders & retention rate
  • Timely collection and adherence to credit terms

    • Compensation

  • Competitive salary + incentives based on performance
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    Sales Officer • Bengaluru, Karnataka, India