Job descriptionJob Title - Digital eCommerce - Consumer Goods & Services + GN_Industry_CG&S Management Level: Analyst / Consultant / Manager Location: Bengaluru / Gurugram / Mumbai About the Role We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems. The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands. Key Responsibilities - Support digital commerce transformation engagements for global CPG clients - Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives - Research and analyze emerging trends in: - Agentic Commerce - AI-assisted buying journeys - Conversational and autonomous commerce - Retail media & personalization - Composable commerce ecosystems - Support development of value cases and business impact assessments for Agentic Commerce solutions - Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation - Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings - Work with cross-functional teams across strategy, analytics, data, experience, and engineering - Support implementation and optimization of commerce and MarTech platforms - Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness - Participate in workshops, requirement gathering, and client presentations - Build competitive intelligence on commerce, AI commerce, and MarTech players Required Skills & Experience Must Have - 2–3 years of experience in: - Digital Commerce - MarTech - Consumer Experience / Personalization - Digital Transformation - Understanding of modern commerce ecosystems and consumer journey orchestration - Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences - Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions - Familiarity with at least one of the following technology ecosystems: - Salesforce Commerce / Marketing Cloud - Adobe Experience Cloud - Shopify - SAP Commerce - CDPs and personalization platforms - Conversational AI / AI orchestration platforms - Strong analytical and structured problem-solving skills - Excellent PowerPoint and communication skills - Ability to work in a fast-paced consulting environment Good to Have - Exposure to Generative AI and Agentic AI use cases in commerce - Understanding of Retail Media Networks and D2C ecosystems - Knowledge of composable commerce, APIs, or headless architecture - Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau) - Exposure to AI-enabled consumer engagement and journey orchestration - Prior consulting or client-facing experience
