Content Writer (AEC Domain)

Responsibilities

• Write high-engagement social media content that reflects our brand's voice.
• Maintaining reports to analyze the content performance.
• Manage and Organize the Content Calendar & complete multiple projects within given deadlines.
• Collaborate with Marketing and Customer Experience to develop a variety of content marketing materials.
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
• Use SEO principles to maximize copy's reach.
• Content writing includes Website Content, Brochures, YouTube Video Content, Instagram Reels, Ad Copies, Blogs, and Quora Marketing Content.
• As part of the writing process, the successful candidate must be able to digest content strategy and insights artefacts such as buyer journeys, personas, and research reports, and have a strategic mindset when it comes to content production
• Create compelling content/snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
• Provide inputs to the graphic design team to create infographics and other product-related images/animations

Required Skills:

• Should know the concepts of Inbound Marketing, Internal linking, CTR (click-through ratio)
• Should have a basic SEO knowledge
• Should be able to write clear, persuasive, original copy.
• Should have a background in writing for the AEC industry.
• Good interaction and communication skills
• Ability to write in a variety of formats and styles for B2B audiences
• A knack for editing and proofreading with good research skills

Skills Required
Content Writing, Research, Proofreading, Inbound Marketing, Editing, Seo