AM CLM

Job Description:

• CLM Strategy & Execution

• Design and implement brand/category-level CLM plans leveraging Sampling GWP (Gift with Purchase) and Try & Buy initiatives to boost acquisition retention and loyalty.

• Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution tracking and conversion for both Luxe and non-Luxe brands.

• Partner with brand teams to build customer journeys across touchpoints ensuring a personalized and consistent experience.

• Identify and activate growth levers using customer segmentation cohort analysis and lifecycle triggers.

• Reporting & Analysis

• Measure and optimise sampling performance to improve conversion rates repeat purchases and CLTV (Customer Lifetime Value).

• Drive actionable insights using sampling conversion data cohorting and retargeting intelligence.

• Track and report on campaign ROI highlighting opportunities for better targeting and scaling.

• Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.

• Stakeholder Management

• Work closely with Brand Managers Key Account Managers Marketing Analytics Site & Product teams to align CLM initiatives with overall business priorities.

• Act as a key liaison between internal stakeholders and external brand partners to co-

• create impactful CLM strategies.

• Ensure timely execution and monitoring of all CLM initiatives by coordinating across

• functions.

• Process Excellence & Innovation

• Continuously improve processes around sampling and customer lifecycle campaigns

• to ensure efficiency and scalability.

• Stay updated with industry best practices in lifecycle marketing customer

• engagement and loyalty management.

• Experiment with new models of customer engagement (e.g. gamified experiences

• targeted loyalty mechanics) to drive innovation

Employment Type : Full Time
Experience: years
Vacancy: 1