AM Performance Marketing

Job Description:

• 1. Paid Media Strategy & Execution

• Plan launch and optimize paid campaigns on Google (Search Display YouTube Shopping) and Meta (Facebook Instagram).

• Build full-funnel paid media strategies aligning with marketing and business goals.

• Conduct extensive keyword research and audience segmentation to drive relevant traffic.

• 2. Performance Optimization

• Monitor daily campaign performance against key metrics: CTR CVR CPA ROAS.

• A/B test creatives ad copies and audience segments for continuous improvement.

• Manage campaign budgets and pacing to maximize efficiency and impact.

• 3. Reporting & Analysis

• Deliver campaign performance reports with actionable insights.

• Use tools like Google Analytics AppsFlyer and Meta Insights for tracking and attribution.

• Collaborate with analytics teams to deep-dive into campaign data and improve performance.

• 4. Collaboration & Coordination

• Work closely with creative product and category teams to ensure alignment of marketing messaging.

• Share feedback on creative performance to design and content teams for ongoing improvement.

• Stay updated on industry trends platform updates and best practices.

Employment Type : Full Time
Experience: years
Vacancy: 1