Senior Seo Specialist

An SEO Specialist job includes driving organic traffic to a website through keyword research, content optimization, and technical SEO. Key duties involve on-page and off-page optimization, such as building backlinks and auditing website architecture, as well as analyzing performance metrics to report on progress and make data-driven recommendations.

Key responsibilities

• Keyword research: Identify and use relevant keywords to improve search rankings.
• Content optimization: Update and create high-quality, keyword-rich content and ensure it aligns with search trends.
• Technical SEO: Implement technical fixes, such as optimizing HTML tags, site structure, and page speed to improve crawlability and user experience.
• Link building: Develop and execute strategies to acquire high-quality backlinks.
• Performance analysis: Monitor key performance indicators (KPIs) and website analytics to track progress and report on results.
• SEO Audits: Perform regular audits to identify and fix issues affecting a website's performance.
• Algorithm monitoring: Stay up-to-date with search engine algorithm changes to ensure the website remains optimized.

Skills Required
Content Optimization, seo management , Keyword Research, Performance Analysis