Senior External Communications Coordinator

Key Focus Areas:

• Strategic Social Media Management:
• Develop and execute comprehensive social media strategies that drive engagement, brand awareness, and lead generation.
• Create and manage organic and paid social media campaigns across various platforms, including LinkedIn, Facebook, and X.
• Optimize campaign performance through A/B testing, targeting strategies, and budget management.
• Performance Measurement Reporting:
• Develop and track key performance indicators (KPIs) to measure the effectiveness of social media campaigns.
• Generate regular reports on social media performance, including data analysis and insights.
• Utilize website analytics, UTM parameters, and conversion tracking to assess campaign impact.
• Community Engagement Content Creation:
• Proactively engage with Clarivate communities online, fostering meaningful conversations and building brand loyalty.
• Collaborate with the external communications and brand teams to develop compelling social media content that aligns with brand guidelines and messaging.
• Monitor social media for relevant conversations and industry trends, and proactively share insights with internal teams.
• Social Listening Analysis:
• Utilize social listening tools to monitor conversations, identify key influencers, and analyze audience sentiment.
• Conduct in-depth analysis of social media data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations based on social listening data to inform content strategy and campaign optimization.

About You - Experience, Education, Skills, and Accomplishments:

• 3+ years of proven experience in social media analysis, social listening, and strategic social media management within a B2B environment.
• Bachelors degree in communications, marketing, public relations, or a related field.
• Demonstrated expertise in utilizing social listening tools (e.g., Talkwalker, Brandwatch, etc.) to extract actionable insights.
• Strong understanding of social media analytics platforms and data visualization techniques.
• Strong understanding of website analytics, UTM parameters and conversion tracking
• Proven ability to develop and execute successful social media campaigns, both organic and paid.
• Experience with ad copywriting, targeting strategies, campaign management, and budget optimization.
• Proficiency with social media scheduling platforms (e.g., Hootsuite) and project management tools (e.g., Wrike).
• Manage multiple campaigns and projects simultaneously; develop and apply right-sized plans and efforts which balance productivity and performance
• Experience developing A/B testing structures and providing performance-based deliverables
• Proficiency with Microsoft Office applications
• Excellent English written and verbal communication skills.
• Be culturally aware, ideally with prior experience of working in a global organization
• Excellent attention to detail, strong organizational skills and optimal time management
• Work Mode - Hybrid , Monday - Friday 12:00 PM to 9:00 PM IST

Skills Required
Media Management, Data Visualization, Performance Measurement, Campaign Management, Public Relations, Analytics, Project Management