Senior Associate, Paid Social

Responsibilities

• Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
• Analyze Facebook performance and make necessary optimizations to meet clients' pacing and KPI goals
• Manage campaign reporting by compiling data from internal and external platforms
• Compile image sets for digital marketing campaigns
• Support campaign management team with ad-hoc requests

Requirements

• Deep understanding of the paid social media ecosystem
• Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
• Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
• YouTube ad experience a plus but not required
• BCA/BSC degree, including quantitative coursework
• Strong written communication skills
• Meticulous attention to detail
• Demonstrated analytical ability
• Interest in digital marketing trends
• Willingness to work during U.S. Eastern Standard Time (EST) hours

Skills Required
Digital Marketing Strategies, Budget Management