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Zeta Global
Senior Associate, Paid SocialZeta Global • Bengaluru / Bangalore
Senior Associate, Paid Social

Senior Associate, Paid Social

Zeta Global • Bengaluru / Bangalore
30+ days ago
Job description

Responsibilities

  • Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
  • Analyze Facebook performance and make necessary optimizations to meet clients' pacing and KPI goals
  • Manage campaign reporting by compiling data from internal and external platforms
  • Compile image sets for digital marketing campaigns
  • Support campaign management team with ad-hoc requests

Requirements

  • Deep understanding of the paid social media ecosystem
  • Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
  • Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
  • YouTube ad experience a plus but not required
  • BCA/BSC degree, including quantitative coursework
  • Strong written communication skills
  • Meticulous attention to detail
  • Demonstrated analytical ability
  • Interest in digital marketing trends
  • Willingness to work during U.S. Eastern Standard Time (EST) hours

Skills Required
Digital Marketing Strategies, Budget Management
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Senior Associate, Paid Social • Bengaluru / Bangalore

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