Require a Brand Marketing Manager in Mumbai

KEY RESPONSIBILITIES:*

Macro Brand Stewardship: Designing and executing comprehensive brand marketing campaigns that elevate Van Heusens market position across core and sub-category segments.

360 Campaign Architecture: Launching and managing integrated marketing rollouts across Above-the-Line (ATL) Below-the-Line (BTL) Digital Social Media and high-touch on-ground retail activations.

Consumer Engagement & Insights: Analyzing shifting demographic preferences and retail shopping patterns to craft sharp narrative-driven communication strategies that drive footfall and web traffic.

Cross-Functional Collaboration: Partnering seamlessly with Product Design Retail Operations Creative Agencies Performance Marketing cells and E-commerce teams to maintain complete visual and brand consistency.

Budget Optimization & ROI Reporting: Overseeing campaign budgets tracking performance metrics and translating campaign analytics into clear business reviews for senior leadership.

Requirements

Experience: 68 years of solid progressive experience specializing in Brand Marketing or Integrated Brand Communications.

Industry Alignment: A proven professional track record built within *Premium Fashion Apparel Retail Lifestyle Brands or Fast-Moving FMCG Personal Care* ecosystems is highly preferred.

Skill Toolkit: Strong project management capabilities exceptional presentation skills a sharp eye for visual aesthetics and a deep commercial understanding of modern retail dynamics.

Attributes:High agility to thrive in a fast-paced environment data-driven mindset and the leadership presence to independently manage cross-functional stakeholders.

Required Skills:

IDEAL PROFILE: The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.

Employment Type : Full Time
Experience: years
Vacancy: 1