Regional Music Marketing

Location : Mumbai
About Saregama:
Saregama has been providing millions of viewers with entertainment for more than a
century. We have done it all from the first recording in India in 1902 to the most recent
musical hits; from music retailing through Carvaan to streaming on all major digital
platforms; from live concerts to musical plays; from theatrical movies to web series TV
serials and short-form videos.
One of the very few entertainment organizations that creates IPs for Music Video
ands Live Event. 121 years 150K songs 69 films and web series over 6K hours of
television serials 32 live shows.
Saregama has one of the largest song libraries that is continually being expanded
through acquisition of film and non-film songs across languages and genres. 33% of
music revenue comes from songs released 2020 onwards. These songs are licensed
to Music and Video streaming apps Short-form Video platforms television channels
and also to brands.
Carvaan our flagship product is an audio player with 5000 preloaded songs.
Combining digital technology with a retro design it delivers a unique and seamless
listening experience. Padhanisa an AI based music learning app aims to make Indian
vocal learning simple easy and accessible to everyone across the globe.
Yoodlee Films is Saregama’s production house focussed on creating content for
theatrical releases and 3rd party digital platforms & TV. We are also the leading TV
serial producer for Sun TV.
Saregama’s subsidiary PocketAces is well-known for its wide range of content
available on its own channels including FilterCopy Nutshell Dice Media Gobble and
Pocket Change. With a strong presence on social media platforms like YouTube and
Instagram it attracts a sizable audience particularly among millennials and Gen Z.
The company also licenses its shows to SVoD platforms.
Saregama Live produces live events including artiste based musical concerts and IP
based shows across India US Canada Australia etc.
Saregama has also got an artiste management division which discovers grooms and
launches new generation singers. It also owns India’s biggest digital influencer
management agency Clout under Pocket Aces.
We take pride in being a youthful and contemporary entertainer that continues to
captivate and entertain audiences. Join us in celebrating the power of youthfulness
and entertainment!

Role Overview
We are seeking for a marketing professional to drive the growth and visibility of our
regional music portfolio. This role blends creativity strategy partnerships and execution
to build impactful campaigns that connect artists and music with audiences across
platforms and communities.
Key Responsibilities
• Drive regional marketing efforts by translating local audience trends and cultural
insights into impactful music marketing campaigns.
• Conceptualize and execute innovative digital campaigns that drive music discovery
engagement and fan growth.
• Build and nurture relationships with artists creators media partners fan communities
and platform partners.

• Drive strategic collaborations across social media OTT radio television and short-
form video ecosystems.

• Lead end-to-end campaign execution ensuring seamless coordination between
internal teams agencies and external stakeholders.
• Monitor competitor activity audience behavior and campaign performance to
optimize marketing effectiveness.
• Champion a culture-first approach to storytelling helping music resonate authentically
with regional audiences.
What We're Looking For
• Passion for music entertainment and regional culture.
• Strong understanding of digital marketing social media and creator ecosystems.
• Excellent stakeholder management communication and relationship-building skills.
• Analytical mindset with the ability to convert data into actionable insights.
• Highly organized detail-oriented and proactive with a strong execution focus.

Required Skills:

Music marketing Regional marketing Digital marketing Social media Creator ecosystems Campaign execution Stakeholder management Communication Relationship-building Analytical mindset Data analysis Organizational skills Detail-oriented Proactive

Employment Type : Full Time
Experience: years
Vacancy: 1