Senior Marketing Specialist

Experience - 12+Years

Location - Noida Chennai Bangalore

Role Overview

We are seeking a strategic marketing leader to drive global marketing strategy and market positioning for HCLTech's Financial Services business. This role will be responsible for building differentiated market narratives, accelerating business growth, strengthening executive client engagement and driving integrated marketing programs aligned to the evolving needs of the Financial Services industry.

The candidate should bring a strong strategic marketing and go-to-market mindset, with deep expertise in integrated marketing, executive engagement, thought leadership and demand generation. This role requires the ability to influence senior stakeholders, align marketing initiatives with business priorities and translate complex transformation capabilities into compelling market-facing narratives that deliver measurable business outcomes.

As a strategic partner to business and sales leadership, the role will play a critical part in enhancing HCLTech's market visibility, strengthening client relationships and positioning the organization as a trusted transformation partner across the Financial Services ecosystem.

Key Responsibilities

Strategic Marketing & Industry Positioning

• Define and drive the global integrated marketing strategy for HCLTech's Financial Services business, aligned with growth priorities and market opportunities

.• Strengthen HCLTech's positioning by developing differentiated narratives focused on transformation, innovation, AI, digital engineering and customer experience

.• Translate business priorities, industry trends, and client challenges into strategic marketing initiatives and executive-level messaging

.Executive Engagement & Thought Leadership

• Lead strategic executive engagement programs, including CXO roundtables, leadership forums, industry events and client experiences, to strengthen market influence and client relationships

.• Develop high-impact thought leadership campaigns and content strategies that position HCLTech as a trusted transformation partner in the Financial Services industry

.• Collaborate with leadership teams to amplify strategic messaging across key industry platforms, media engagements and customer conversations

.Integrated Demand Generation & Growth Marketing

• Drive full-funnel, multi-channel marketing programs spanning brand awareness, demand generation, account-based marketing and client engagement

.• Lead integrated campaigns across digital, events, content, partner marketing, and executive programs, with a strong focus on accelerating pipeline and driving business impact

.• Ensure marketing effectiveness through measurable KPIs, analytics-driven optimization, and alignment with revenue and growth objectives

.Go-to-Market Strategy & Sales Enablement

• Partner closely with business and sales teams to shape go-to-market strategies for Financial Services solutions

.• Develop compelling value propositions, strategic messaging frameworks and client-centric campaigns to drive market penetration and sales enablement

.• Drive internal alignment and readiness by equipping teams with differentiated positioning, strategic narratives and high-impact marketing assets

.Stakeholder Management & Strategic Leadership

• Serve as a trusted advisor and strategic marketing partner to senior business leaders, sales teams, alliances and cross-functional stakeholders

.• Lead collaboration among internal teams, agencies, technology partners and external ecosystems to ensure seamless execution and alignment

.• Represent marketing in leadership discussions and contribute to strategic decision-making with market insights and business-oriented thinking

.Innovation, Customer Experience & Marketing Transformation

• Leverage emerging technologies, digital platforms, AI-driven marketing and customer insights to enhance engagement and marketing effectiveness

.• Drive innovative customer experience programs that strengthen brand perception, executive relationships and client loyalty

.• Foster a growth-oriented, agile marketing culture focused on innovation, measurable outcomes and continuous optimization

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Skills Required
thought leadership , Customer Experience, Strategic Marketing, Ai, Integrated Marketing, Demand Generation