Senior General Manager - Corporate Relations

TYPICAL ROLE REQUIREMENTS

• Masters Degree, preferably in Communications, Public Relations or MBA

Experience

• >10 years' experience in a Corporate relations role in a highly regulated environment
• Should have experience of working across the Corporate Relations agenda and handling a region (either North, South, East or West)
• Experience of working in an organization which works across multiple states

Knowledge & Skills

• Evidence of directly building relationships with external bodies to achieve public policy wins
• Evidence of being a great people manage
• Ability to work independently
• Ability to influence teams and stakeholders
• Networking and be able cull out relevant information from maze of data /conversations

Best Suited for someone who

• Is fantastic at managing relationships with and influencing external bodies
• Good at networking
• Able to cull out relevant information from maze of data /conversations
• Can identify proactive solutions that will eliminate or mitigate risks

AREAS OF RESPONSIBILITY

• Relationship Management
• Become a trusted partner of state government and industry bodies in all alcohol policy matters
• Build and strengthen relationships with key government agencies ministries and organizations, relevant organizations from a corporate relations standpoint driving desired outcomes for USL
• Network with key functionaries in the Government like Commerce & Industry, Finance, Ministry of Food Processing, Health, Consumer Affairs (legal metrology)& Agriculture, FSSAI, Pollution Control Board
• Help in building a positive image of company in Industry Associations like CIABC, ISWAI, CII , FICCI etc, including providing inputs and direction to industry issues, policy development etc.
• Work closely with key internal stakeholders to promote cross-functional approach for achieving functional and business goals
• Influencing and advisory responsibilities
• Create opportunities in the current regulations and policy framework by unlocking trade and tax barriers, securing sensible and sustainable regulatory outcomes eg. securing higher pricing freedom, avoiding unreasonable excise duty hikes etc.
• Provide advisory to internal and external stakeholders and ensure proactive involvement in shaping and influencing government policies through strategic decision making to ensure commercial success and reputation enhancement
• Position company as Thought leader on alcobev policies within government, key regulators, Industry associations, Think tanks, NGOs and other stakeholders.
• Work with policy makers to leverage the Make in India initiative, Ease of Doing Business ranking etc
• Risk and reputation
• Mitigate impact of government regulations and changes eg. GST impact
• Secure approval for acceptance of Tax Rebate/refund mechanism through a business model change/ through price increase
• Ensure that all the activities of the business are undertaken with full adherence to the compliance framework and practice.

Skills Required
Risk Evaluation, Corporate Relations, Public Relations