Key Responsibilities
Strategic Leadership
- Act as the MLEU marketing advisor to EMEA business and marketing stakeholders.
- Define and prioritize marketing strategies aligned with vertical growth objectives.
- Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
- Design and execute multi-geo multi-channel awareness and lead generation campaigns.
- Develop persona profiles and client segmentation strategies.
- Create and activate client journeys through research, messaging and validation
- Support regional Field Marketing team in effective local activation of integrated campaign.
- Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration
- Design joint marketing initiatives with MLEU technology alliance partners.
- Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes.
. Skillset Required: Strategic Leadership, Marketing Advising, Marketing Strategies, Vertical Growth Objectives, Integrated Marketing Plans, Client Campaigns, Campaign Execution, Campaign Enablement, Multi-geo Campaigns, Multi-channel Campaigns, Awareness Campaigns, Lead Generation, Persona Profiles, Client Segmentation, Client Journeys, Research, Messaging, Validation, Local Activation, KPI Tracking, Campaign Effectiveness Measurement, ROI Measurement, Partnership Design, Joint Marketing Initiatives, Technology Alliance Partnerships, Cross-functional Collaboration, Corporate Marketing, Thought Leadership, Regional Field Marketing
