Industry Marketing Lead – Life Sciences

Key Responsibilities

Strategic Leadership

• Act as the Life Sciences marketing advisor to EMEA business and marketing stakeholders.
• Define and prioritize marketing strategies aligned with vertical growth objectives.
• Lead the development and execution of integrated marketing plans and client campaigns.

Campaign Execution & Enablement

• Design and execute multi-geo multi-channel awareness and lead generation campaigns.
• Develop persona profiles and client segmentation strategies.
• Create and activate client journeys through research, messaging and validation
• Support regional Field Marketing team in effective local activation of integrated campaign.
• Establish and track KPIs to measure campaign effectiveness and ROI.

Partnerships & Collaboration

• Design joint marketing initiatives with Life Sciences technology alliance partners.
• Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes.

. Skillset Required: Strategic Leadership, Marketing Strategy, Campaign Execution, Multi-geo Campaigns, Multi-channel Marketing, Lead Generation, Persona Development, Client Segmentation, Client Journey Mapping, Research, Messaging, Validation, Regional Marketing Support, KPI Establishment, ROI Measurement, Partner Marketing, Cross-functional Collaboration, Stakeholder Management