Performance Marketing Specialist-Matrimony

Requirements :
For each app you work on youll study the audience the market and the competition - then
write ads that get people to download and make that first purchase.
You decide the angle the hook the format and the script - and you write it yourself.
Youll brief designers and video editors on your concepts and follow through until the output
matches your intent.
Youll ship multiple creative variants per campaign (80-100 per week) - fast cycles not one
polished ad a week.
You run your own A/B tests read the results and decide what to try next.
You track whats working in each market and make sure the creative feels native to that
audience.

Qualifications :

14 years of experience in performance marketing content or growth marketing.
Hands-on exposure to Meta Ads & Google Ads campaigns.
Strong copywriting skills (English regional language preferred).
Understanding of performance metrics like CAC ROAS CPI CTR.
Experience working with creative and video teams.
Data-driven mindset with strong analytical skills.

Additional Information :

You will directly drive growth through paid marketing and experiments
You will own end-to-end performancefrom ads to insights and optimization
You will test learn and scale what works with real business impact
High visibility with leadership and a steep learning curve

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1