RL - Mortgages:Regional Sales Manager - ASHA Home Loan - Branch – Axis Bank

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About the Business Group:
The Mortgages department is a part of the Retail Lending business of the bankand offers Asha Home Loans to all segments including affordable segment of customers Pan India.
About the Role:
This is a leadership role responsible for achieving business goals, optimizing profitability, overseeing compliance, and driving transformation within Asha Home Loan Business. It involves strategic planning and execution to maximize revenue, enhance portfolio growth, and ensure risk compliance.
Details of the Role:
Department	Retail Lending	Grade	Sr Mgr / AVP
Sub-Department	Retail Lending- ASHA Home Loan - Branch	Reporting (Business)	AVP / VP
Location	Pan India	Reporting (Matrix)
Key Responsibilities:
	Business Goals and Profitability Drive Asha Home Loan sales through the Branch Banking network across the assigned region. Monitor branch-wise performance, productivity, and ensure alignment with regional targets. Sales and Channel Development Train and align branch staff on mortgage product features, processes, and lead generation. Work closely with Branch Banking leadership to maximize cross-sell and up-sell opportunities. Ensure smooth lead flow, conversion, and fulfillment through branch referrals. Compliance and Risk Management Ensure compliance with internal policies, RAR observations, and regulatory norms. Customer Experience Resolve customer escalations and support frontline in delivering superior customer experience. Digital Adoption and Innovation Drive digital adoption among branch teams using tools like Siddhi, MLP, Omega, and SFDC.
Qualifications:
Graduation/post-graduation from a recognized institute 8+ sales experience (secured products preferred) with at least 3-4 years in Home Loan and LAP (preferably affordable housing loans).
Role Proficiencies:
Strong sales orientation Proficiency in managing complex client relationships, diverse stakeholders Capability to handle pressure and meet deadlines Skill in managing large, geographically spread team coaching and mentoring team members Competence in managing within a dynamic, priority-setting environment Strong risk and compliance mindset Adept at communication and interpersonal skills
About Axis
Incorporated in 1994, Axis Bank is one of India's most trusted banks & the third largest in the private sector. At Axis Bank, customer centricity has always been the foundation of our business. Our efforts to address the requirements of a diverse customer cross-section are powered by robust infrastructure, advanced technology, a comprehensive monitoring & control framework & a large talent pool. The Bank has a young & engaged workforce with an average age of 30 years. We are an equal opportunity employer & believe in empowering our employees by offering rich roles, learning opportunities & flexibility to chart their career, their way.

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