Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands.
Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties. Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more. Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams' partnership.
Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand.
Prepare analysis, review & reports on campaign effectiveness by tracking KPI's measuring the impact of social & digital media strategies.
Plan & prepare monthly & quarterly campaign plans for the brand.
Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary.
Master media workflow & respective online tools thus aiding the brand.
Collaborate and guide the immediate team members- Digital Media Executive(s)
Manage and overcome routine challenges.
Liaison with the client thus maintain first level contact with brand POCs.
Attend & cover on-ground events & workshops as deemed necessary.
Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques
Digital Account Executive • Mumbai, India
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