Lead Generation Specialist - B2B
Email Marketing & Outreach Automation Expert
We are looking for an enthusiastic, proactive, and ownership-driven outreach expert with proven experience in B2B lead generation, cold email systems, LinkedIn outreach, and automation workflows.
Role Overview
Build, manage, and optimise scalable outbound lead generation systems through:
Preferred Experienced in -
IT Services
Healthcare & Wellness
Spiritual Space
Aritists
Software Development
B2B Services
Key Responsibilities
Outreach & Lead Generation
Build and scale cold email campaigns
Execute LinkedIn outreach workflows
Create prospect databases and identify decision-makers
Manage follow-up sequences and lead nurturing systems
Improve open, reply, and meeting booking rates
Automation & Systems
Set up outreach infrastructure and automation workflows
Manage domain warm-up and deliverability
Integrate CRM and outreach tools
Create reporting dashboards and tracking systems
Campaign Optimisation
A/B test subject lines, messaging, CTAs, and sequences
Improve deliverability and conversion quality
Monitor inbox health and campaign performance
Technical Requirements
Tools Expertise Hands-on experience
Zoho Email Marketing Tools
Apollo.io
HubSpot
LinkedIn Sales Navigator
or open to learn may be tools like
Instantly
Lemlist
Smartlead
Clay
Must Understand
SPF / DKIM / DMARC
Email deliverability
Domain reputation
CRM workflows
Prospect scoring
Funnel tracking
Outreach analytics
We are specifically looking for someone who is:
Ownership-driven
Analytical and data-oriented
Highly proactive
Detail-focused
Strong in B2B communication psychology
Solution-oriented and execution-focused
Experience
2–5 years of proven experience in:
Cold email outreach
LinkedIn outreach
Sales automation systems
B2B lead generation
Applicants must share:
Campaign case studies
Open/reply/meeting booking rates
Lead generation results
Outreach infrastructure examples
Tools used
CRM systems handled
Automation workflows built
Applications without measurable proof of work will not be considered.
KPIs
Qualified leads generated
Reply & booking rates
Deliverability score
Conversion quality
Outreach scalability
CRM pipeline quality
How to Apply
Lead Generation Specialist • Mumbai, India
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