Paid Media Manager

Job Title: Digital Media Manager

Department: Media Team

Location: Bangalore

Reports to: Senior Manager - Digital Media or EVP or AVP

About the Role

We are looking for a proactive and highly skilled Digital Media Manager who can lead performance marketing campaigns with precision, ownership, and innovation. This is not a coordination role — we are seeking someone who's hands-on with platforms, driven to deliver business results, and motivated to grow with the team.

Key Responsibilities

Performance & Execution

• Ensure 100% error-free campaign setup across Google Ads, Meta and other platforms.
• Troubleshoot underperforming campaigns and proactively resolve issues to optimize results.
• Own end-to-end campaign operations from brief to reporting with accountability.
• Collaborate with specialists to review accounts weekly, implement best practices, and drive continuous improvement.
• Maintain deep knowledge and certification in Google Ads, GA4, Meta, Reach Planner, Keyword Planner, Insight finder and other media tools.

Innovation & Efficiency

• Actively leverage AI tools and automation to improve team efficiency and campaign outcomes.
• Constantly explore new formats, features, and strategies across platforms to keep the team and clients ahead of the curve.

Client Representation

• Act as the go-to person for clients, owning conversations around performance, innovation, and issue resolution.
• Represent the company with responsibility and integrity in all communications.

Team & Process Management

• Mentor and coach specialists and junior team members through hands-on training and regular skill-building sessions.
• Lead initiatives to improve campaign QA, team workflows, internal documentation, and knowledge sharing.
• Help shape a positive and high-performance team culture through structured feedback, team-building activities, and growth initiatives.

What We're Looking For

• 5–8 years of experience in performance marketing with hands-on campaign execution.
• Proven track record in Google Ads, Meta Ads or DV360 or other programmatic platforms.
• Deep understanding of Reach Planner, Keyword Planner, Audience Personas, GA4, Google Tag Manager, campaign attribution, bidding strategies, targeting frameworks, and creative performance.
• Strong leadership and team management skills.
• Curiosity, innovation mindset, and willingness to experiment and learn.
• Strong ownership mindset: You don't wait for problems to be solved — you lead the solution.
• Desire to grow within the organization and contribute to the development of others.

Certifications

• Google Ads (Search, Display, Video) or Meta Blueprint (Prefered)
• DV360 Certification/GA4 Certification/Snapchat Advertising Certification

Why Join Us

• Be part of a growing and performance-driven media team.
• Work on diverse and challenging digital campaigns.
• Lead innovation and set standards in campaign quality.
• Opportunity to mentor, grow, and build a long-term career.

Skills Required
Google Tag Manager, Google Ads, Automation, Dv360