Head of Marketing -Brand & performance (B2C,D2C)

We're Hiring | Head of Marketing (Brand & Performance) – B2C / D2C

Industry: IT | AR/VR Technology

Location: Bhopal, Madhya Pradesh (Onsite)

Working Days: 6 Days / Week

Compensation: 30 LPA + ESOPs

About the Company

We are a high-growth IT company operating in the AR/VR space, building next-generation immersive B2C digital products. As we scale aggressively, we are looking for a hands-on marketing leader who can take complete ownership of brand, revenue, and performance marketing.

Role: Head of Marketing (Brand & Performance – Digital)

This role is for a doer + leader—someone who deeply understands creative strategy, performance metrics, and scale. You will drive B2C growth via e-commerce / subscription-based models using digital performance channels.

Key Responsibilities

• Develop clear and compelling product messaging across all digital platforms

• Lead creative strategy & execution (ads, videos, creatives, copies)

• Drive AI-powered creative experimentation (strong plus)

• Launch, test, optimize, and scale campaigns on:

– Meta (Facebook & Instagram)

– Google (Search, Display, YouTube)

• Own Marketing P&L, revenue growth, and ROI

• Optimize CAC and marketing efficiency while scaling growth

• Collaborate closely with founders, product, tech, and sales teams

• Mandatory experience in e-commerce / OTT / subscription-based ad creation

Must-Have Experience (Non-Negotiable)

We will speak ONLY with candidates who meet ALL criteria below:

1 Revenue Scaling Proof

• Personally scaled monthly revenue from 5–10 Lakhs to 1–2 Crore+

• Achieved via online performance channels

• ROAS must be 5+

• Exact numbers required (no assumptions)

2 Creative Ownership

• Strong understanding of ad creation & creative direction

• Must share sample ads / campaigns personally led or directed

3 Performance Marketing Expertise

• Hands-on experience in performance marketing

• Budget planning, allocation, scaling & optimization experience

Additional Requirements

• 5–6 years of experience in Brand & Performance Marketing

• Strong B2C, e-commerce, or subscription business exposure

• Highly data-driven with strong analytical mindset

• Proven ability to track, analyze & improve campaign performance

• Experience managing multiple products & channels

Education (Mandatory)

Tier 1 / Tier 2 Institutes Only

(IIM, IIT, NIT, MIT, or equivalent)

What We Offer

Leadership role with high ownership & visibility

Opportunity to scale a cutting-edge AR/VR B2C product

Competitive CTC + ESOPs

Direct impact on company revenue & growth

Fast-paced, founder-driven startup culture

How to Apply (Mandatory)

Please share along with your resume:

Revenue numbers you scaled (5–10L 1–2Cr+)

Platforms used (Meta / Google / YouTube / OTT / E-commerce)

Sample ads or campaigns you led

Contact: 7974908718

Email: [HIDDEN TEXT]

Hashtags

#Hiring #HeadOfMarketing #PerformanceMarketing #B2CMarketing

#EcommerceMarketing #SubscriptionBusiness #ARVR

#LeadershipHiring #GrowthMarketing #Tier1Institutes

#StartupJobs #BhopalJobs

Skills Required
Budget Planning, creative strategy, e-commerce, Performance Marketing