Freelance Marketing Consultant

Background / Experience

Prior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms).

Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness).

Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing).

Experience in building or advising performance marketing + brand marketing strategies.

About the Role

Skillset

Deep understanding of digital channels (SEO / SEM, social, influencer marketing, referral programs, email, content, PR).

Ability to define positioning & messaging tailored to Indian consumer behavior.

Strong analytical mindset – data-driven decision making, campaign ROI measurement.

Knowledge of gift card / rewards / fintech ecosystem would be a plus.

Network with agencies, influencers, and corporate gifting partners is an advantage.

Engagement Type

Strategic guidance + execution oversight (not just advisory).

Should be comfortable working hands-on with a lean team.

Expected Outcomes (90-day horizon)

Define marketing roadmap for growth (user base, corporate gifting, referrals).

Set up scalable campaign playbooks (digital + offline).

Establish a measurement framework for marketing ROI.

Provide clarity on brand positioning and communications.

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